All consumer buying decisions generally fall along a continuum of three broad categories:routine response behavior, limited decision making, and extensive decision making. Goods and services in these three categories can best be described in terms of five factors.Explain which are they?
All consumer buying decisions generally fall along a continuum of three broad categories:routine response behavior, limited decision making, and extensive decision making. Goods and services in these three categories can best be described in terms of five factors.Explain which are they?
Chapter7: Consumer Buying Behavior
Section: Chapter Questions
Problem 1DYMP
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All consumer buying decisions generally fall along a continuum of three broad categories:routine response behavior, limited decision making, and extensive decision making. Goods and services in these three categories can best be described in terms of five factors.Explain which are they?
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