3 Consumer landscape is changing but they can be understood.a) Describe the approach that you will take to understand the emerging consumerneeds. In your descriptions, explain how you can use the information to refine theneeds for the new product that you are going to design.b) Based on your description above, identify a product that will no longer meet theemerging needs and explain the factors that lead to this scenario.

Every company will create value for its customers and shareholders. Value for customer is created in…

Answered: Consumer landscape is changing but they…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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