Q. There are three cafes in Beachport, a remote town on the Limestone Coast of South Australia more than 300 km from Adelaide. The town has a resident population of about 500, and holiday makers boost the numbers particularly during the summer months. What market type best describes the café market-the market for coffee or tea and cake, etc. consumed on the premises or take-away-in Beachport, and what implications does that have for the cafes' managers' business decisions?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
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Q. There are three cafés in Beachport, a remote
town on the Limestone Coast of South Australia
more than 300 km from Adelaide. The town has
a resident population of about 500, and holiday
makers boost the numbers particularly during
the summer months. What market type best
describes the café market-the market for
coffee or tea and cake, etc. consumed on the
premises or take-away-in Beachport, and what
implications does that have for the cafes'
managers' business decisions?
Transcribed Image Text:Q. There are three cafés in Beachport, a remote town on the Limestone Coast of South Australia more than 300 km from Adelaide. The town has a resident population of about 500, and holiday makers boost the numbers particularly during the summer months. What market type best describes the café market-the market for coffee or tea and cake, etc. consumed on the premises or take-away-in Beachport, and what implications does that have for the cafes' managers' business decisions?
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