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The brands meaning and positioning is derived from the seven Ps. Contrast the seven Ps which
position KFC South Africa relative to their major competitors. Use the following heading:
Physical evidence/store atmospherics
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- Give written answer with explanation and conclusion Bubble Skin-care is planning to enter the Malaysian market in 2024. Elaborate on the application of the concepts below in order to market Bubble Skin-Care products to Malaysian market. a. Stimulus generalization b. Stimulus discrimination c. Just Noticeable Difference (J.N.D) d. Brand PersonificationWhat is cultural branding? Identify and explain the three step model for cultural branding: 1.Map the cultural orthodoxy 2.Locate the cultural opportunity 3.Identify and diffuse the new ideologyAnalyse and evaluate the marketing strategies and orientations used by the C&C Cola USA to develop its retro brand and communicate with the target market ?
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- Describe your approach to marketing for the Home Care Agency. Who is your principal competitor? What are some strategies you can use to compete effectively? With Home Care Agency, would it be possible to partner with a competitor in producing/distributing a particular product? PLEASE EXPLAINMarketing Excellence American Express from Marketing Management (Subscription) Kevin Lane Keller; Philip Kotler - 15th edition book, Questions 2. Evaluate American Express’s integration of its various businesses. What recommendations would you make to maximize the contribution to equity of all its business units? Is the corporate brand sufficiently coherent?1) Integrated Marketing Communication- Upon learning the importance of Push and Pull marketing in developing a good and effective IMC system, discuss briefly what you can observe with the marketing and positioning of the following brand: a) BT21 Thank you for answering :)