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- a. Knowing that price competition is very fierce in this market, is firms’ choices of maximumdifferentiation optimal? b. Imagine that entry in this market became easy and, as a consequence, many firms enteredwith ice creams with intermediate levels of smoothness between Ben&Jerry’s and Haagen-Dazs.How could you represent this situation and how will it affect prices and profits as more firmsentered? How would you expect the level of advertising to change ifentry took place in this market.b. Both firms advertise heavily to consumers. What do you think that is the effect of advertisingon competition in this market? Based on what you know about this market and the type of product, which type of advertising would you expect the firms to mostly engage in?Kai is perplexed by the manufacturer’s invoice, which specifies the product’s negotiated price of $100,000 plus a discount of 3/10 net 30. You explain that if your company pays the invoice within 10 days, it will only have to pay a. $103,000 b. $92,000 c. $70,000 d. $100,000 e. $97,000 Component parts are an example of a firm's costs. a. breakeven b. fixed c. operating d. variable e. selling Greta has an idea for a new product. She wants to market outdoor holiday LED lights that can change their colors so that consumers can hang them outside year-round and alter the colors of the lights to match the season: multicolor for Christmas or blue and white for Hanukkah, orange and black for Halloween, and pastel colors for Easter. Because she wants such a product herself, she believes that others will want such a product as well. She thinks she has the financial resources to develop and market the product. In order to develop the product, what should her next step be? a. Technical…Statement 1: Price skimming can help small brands to do well in a competitive market Statement 2: Penetration pricing may not help luxury brands in setting up in a competitive market Group of answer choices Statement 1 is correct and Statement 2 is incorrect Statement 2 is correct and Statement 1 is incorrect Both Statement 1 and Statement 2 are incorrect Both Statement 1 and Statement 2 are correct
- 7 Howe, Dewey, Cheatem (HDC) produces parts for airplanes. HDC has two pricing schemes: 1) fixed price (not directly driven by costs) and 2) cost plus (costs plus fixed fee). All parts fabricated by HDC are bespoke to the customer. HDC determines on which basis to charge the customer based on which will provide the highest profit. Is it ethical to choose a price scheme based on which will produce the higher income? Why?2. When eBay allows customers to bid over the Internet what they are willing to pay for a product could be considered a pricing strategy... right? or wrong? Explain. 3. Discuss the 4Ps. Why are they so important for a marketer to understand? 4. The marketing concept calls on management and employees to do what three things? 5. Define "strategic business unit" and explain why this concept might be used to organize a corporation.ECON: Industrial Organization Claim: “Following the entrance of a new coffee chain in a city, the incumbent coffee chain lowers its price by more than half. Thus, the incumbent is engaging in predatory pricing.” Do you agree with this claim? Explain. How would you determine whether predatory pricing indeed took place? Describe the analytical steps that are required. References: Horizontal Merger Guidelines
- 5- Airlines are known to jack up fares when peak travel season approaches, and they typically run their fare sales around slow seasons. This is an example of a ________ pricing strategy Group of answer choices everyday low pricing (EDLP) uniform premium high/low 6- Which of the following is NOT a goal of informative advertising? Group of answer choices inform customers about upcoming sales increase awareness explain how the product works build company image 7- A pricing strategy is Group of answer choices using one-time seasonal discounts to reduce inventory. a short-term approach to setting prices a long-term approach to setting prices in a companywide integrated effort using slotting allowances to gain access to distribution channels 8- I mentioned that the main tasks of advertising are to inform, remind, and persuade. At which stage of the product life cycle should the advertising focus on informing? Group of answer choices decline maturity…Based on the following table. Bid Ask EURUSD 1M FWD 7.05 7.34 EURUSD 2M FWD 14.99 15.15 EURUSD 3M FWD 22.57 23.05 EURUSD 4M FWD 30.25 30.55 EURUSD 5M FWD 38.03 38.43 EURUSD 6M FWD 45.91 47.2 EUR/USD Spot 1.1411 1.1422 What is the average annualized forward premium/discount for the EUR if you use the 3M forward contract (Format for answer: X.XX% or –X.XX%)What assumptions about J.C.Penny’s 5C’s (Customers, Competitors, Collaborators, Context, and Company) must hold true for the repositioning to be effective? What does Johnson perceive in these factors that lead him to believe that “Fair and Square” pricing can be a successful approach for J.C. Penney? read the case J.C. Penney's 'Fair and Square' Pricing Strategy. Harvard Business School Case.
- QUESTION 1 Due to the fluctuation in the US dollar currency, the prices for commodities in Namibia are changing too because most of the goods are imported and the means of payment is US dollar. This has affected many businesses because they have to change their prices too, but if one changes prices anyhow, they may lose clients or make losses. Assuming that you are a business person and this trend is affecting you; explain 5 pricing strategies you may use to price your goods. QUESTION 2 Royd Joe is an entrepreneur, to do proper planning for his business, he has to take into account of both economic and business factors into considerations. Using Economic and Business forecasting, he should be able to predict trends in his business both in the near future and long run. Differentiate between business forecasting and economic forecasting.The Gray Ferrari I t all got started when Robert L. Johnson had dinner at Mr. K’s Chinese restaurant with Michael Jordan of the Washington Wizards and David Falk, the leading sports agent. When the discussion turned to cars, Johnson mentioned his interest in getting a Ferrari. Both Falk and Jordan recommended their respective dealers but Johnson found the going tough. Only a select number of Ferraris are made annually, and the automaker limits how many are sold through U.S. dealers to about 1,000 units. In practice, anyone placing an order would have to wait over two years for delivery for a car that would cost $200,000 to $300,000 depending on the model. A New Jersey dealer had a Ferrari available, but, at $300,000, Johnson felt the price was too high. Michael Jordan’s dealer had a 360 Modena available for $160,000. Although he bought it, it was not exactly what he had wanted because the Modena is not a convertible. Franco Nuschese, the owner of Georgetown’s…4. Who are 401 Games' direct and indirect competitors? How competitive is this industry? Are there any general trends or changes you anticipate for this industry? 5. What is John’s current product mix? What are the options to change that in the future? 6. What is John’s current pricing strategy? Should he change it? Why? What about his place/distribution strategy? What options does he have? 7. What are John’s promotion activities? What else could he do? How effective would that be?