Copywriters and art directors assume this role in the creative idea development process. They study the product, the competitive advertising marketplace, the marketing client's plan, and the advertising plan the agency developed with the client Judge Warrior Prosecutor Explorer Artist
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- We have decided to start a new business called ABC headphones. We will be selling a variety of diff head phones. 1- Select a positioning strategy most suitable for your product idea. Explain your choice. 2- There are 3 types of customer decision making processes, real, impulse and habitual. Select the most applicable to your product. Explain your answer. 3- A product has distinct layers,namely core, tangible, augmented, potential and the product image. Explain each layer and how it applies to ABC head ohonesHow can I Clearly state whichsystem is recommendedfor adoption, thejustification, and the nextaction items or timelineCreative Homework/Short Projecr As a member of anevv product team with your company, you are working to develop an electric car jack that would makechanging car tires easier. You are considering conducting a test market for this nevv product. Outline thepros and cons for test marketing this product. Whatare your recommendations?
- One of your university fellows from marketing cluster, wishes to generate a research idea. He has scanned his own interests on the basis of his assignments and has read a few research articles and books, but has failed to identify an idea about which he is excited. He comes to you and asks your advice. Suggest any two techniques that your fellow could use, and justify your choice.You work in the market research department of a consumar packed goods company which is looking to launch a new energy drink to college students. The marketing team has asked you to conduct resaerch to determine the size of the market, dtermine feasibility of launching the product and present a final recommendation.What methods would you suggest to assess the potential commercial success of the following new products? (a) a new, improved ketchup; (b) a three- dimensional television system that has taken the company 10 years to develop; and (c) a new children’s toy on which the company holds a patent.
- 21) For some ________, a simple description consisting of a word or picture might be sufficient. A) concept tests B) product concepts C) marketing strategies D) product developments E) business analyses 22) After concept testing, a firm would engage in which stage in developing and marketing a new product? A) idea screening B) marketing strategy development C) business analysis D) product development E) test marketing 23) The first part of the marketing strategy statement describes the target market; the planned product positioning; and goals for sales, profits, and ________. A) market share B) competition C) secondary market D) competition’s anticipated reaction E) life-cycle duration 24) The second part of the marketing strategy statement outlines the product’s planned price, distribution, and ________ for the first year. A) advertising B) promotion C) marketing budget D) positioning E) target market 25) The third part of the marketing strategy statement includes all of…11.The ___________ is the set of controllable variables that the firm use to influence the buyer’s a. All of the answers are correct b. Management Process c. Marketing Mix d. Marketing Strategy 12.Barriers to entry is part of ___________. a. Threats of new entrants b. Market Rivalry c. Competitive Advantage d. All of the answers are correct 13.The ___________ is how much the consumer will pay. a. Product b. Promotion c. Price d. Place 14.___________ describes the unique features of products and services provided to customers that is different from any competitors in the market. a. Selling Features b. Value Proposition c. Unique Product d. None of the answers are correct 15.The ___________ is a customer segment which focuses on a wide range of potential customers. a. Management Strategy b. Mass Market c. Niche Market d. All of the answers are correct 16.___________ is the way you let your customers know about, sell, deliver, and maintain your products and services. a. Marketing Strategy…Please do not give solution in image format thanku Maara Collective (Jackets+Blazers) 5.0 Recommendations Considering the conducted SWOT analysis and the fact that the company aims to double their sales volume in the next 12 month, what recommendations can be proposed to improve their marketing strategies? Note: There is no limit for maximum number of remedies that should offered. However, if you intend to receive HD, you are expected to have multiple appropriate remedies (more than 5 and provide clear explanation and theoretical justifications on each of them Consider the following: Should they modify their target market? Considering the SWOT analysis, what new objectives can be proposed? Does the marketing mix plan relate to the company’s objective? How about Product and branding strategy? Should they employ any other pricing strategies? Place/ distribution strategies? How should they modify/improve their IMC mix?
- Describe an example of a new product or service that is targeted at thecollege-student market. Using the concept-testing discussion in thechapter, describe how you would conduct a concept test for this productor service.1 (a) From the perspective of the Marketing department and a Tactical assistant marketing manager, discuss the effect of the PESTLE. Suggest ONE factor from three of the six external influences (PESTLE) that may be upsetting the business process(es) you have chosen and ONE factor from three of the six external influences (PESTLE) that may interrupt customers’ experiences. (THREE reasonable factors that may interrupt customers’ experiences) Request information from TWO other departments (Production, Distribution, Sales, Finance & Accounting, Human Resources) that could assist in your investigation. Please specify both the TYPE, and specific CONTENTS of the report you are requesting.Individually you will produce a briefing paper for a business outlining the steps the business could take to develop theirsustainability commitment and in particular, improve an element of their operations. You will need to select anappropriate and relevant business for this task.You will consider the pressures upon the business to become more sustainable, the challenges it might face, thedevelopments in the marketplace in which they operate and outline a strategic approach to making change withpotential targets and objectives. FOCUS - All reports will be a) broadly focused on becoming more sustainable in the first instance and b) willsubsequently drill down on ONE OF THESE areas [unless a link is obvious] AREAS - Energy use; Reducing plastic, Product redesign, Water use; Transport, pollution and the alternatives; Waste;Supply chains and their management ; Workplace issues ; CSR; Merchandising materials; Marketing Communications;or a company specific choice.