Creative Homework/Short Project As the marketingdirector for a company that is planning to enter theB2B market for photocopy machines, you are attempt-ing to develop an overall marketing strategy. You haveconsidered the possibility of using mass-marketing,concentrated marketing, differentiated marketing, andcustom marketing strategies.a. Prepare a summary explaining what each type ofstrategy would mean for your marketing plan interms of product, price, promotion, and distribu-tion channel.b. Evaluate the desirability of each type of strategy.c. Describe your final recommendations for the besttype of strategy.

Strategies like positioning, differentiation, and segmentation are business-specific and encapsulate…

Answered: Creative Homework/Short Project As the…

Practical Management Science

6th Edition

ISBN:9781337406659

Author:WINSTON, Wayne L.

Publisher:WINSTON, Wayne L.

Chapter2: Introduction To Spreadsheet Modeling

Section: Chapter Questions

Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...

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1. Which of the following would a company probably have the least amount of influence over? a. A company would likely have equal influence over all of the above. b. A supplier raising prices c. The local government introducing new taxes d. A competitor lowering prices 2. Corporate-level strategy results in a mission statement that guides marketing strategy in which way? a. By tying higher level company goals to product-level marketing strategy b. By responding to customers’ needs and wants c. By clearly identifying a target market d. By avoiding marketing myopia and having a future vision 3. You are working in the marketing area of a large firm, and the CEO has just expressed her anger at the marketing research done by your area. She said, “This doesn’t help me at all. How much money and time have we wasted? And, how did this happen? Aren’t you supposed to be marketing professionals?” You and your team are trying to understand just what went wrong before going back to the CEO.…
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You have been asked to work with Guiseppe on a project that involves building a marketing strategy for a boutique real estate agency in Malibu. Guiseppe is older and more experienced but has the same job title as you. You have strong feelings about the importance of digital marketing, and in your short career, you've seen very clearly that digital marking is the most important for this market. However, Guiseppe doesn't have much experience with digital, and he's pushing for a more conventional magazine and print-based advertising strategy. You don't interact much with Guiseppe, so you don't have a very strong personal relationship with him. Thankfully, you have lots of time in which to complete the project and reach a solution to your conflict. What strategy would you use to resolve this conflict with Guiseppe, and why? Please answer the following question: (c) Third, briefly describe how you would put your strategy into action. Specifically, what would you say and do to execute your…
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