Scenario: Gravity Nightclub is interested in re-opening its doors to the public. Taking the Marketing Concept Approach, it would like to find out what appeals to its target audience, primarily individuals who are between the 18-34 age range. Given budget constraints, the marketing director has a spend cap of $2,000,000 GYD and can only select one market research method. State reasons why Qualitative method is the best to use
Scenario: Gravity Nightclub is interested in re-opening its doors to the public. Taking the Marketing Concept Approach, it would like to find out what appeals to its target audience, primarily individuals who are between the 18-34 age range. Given budget constraints, the marketing director has a spend cap of $2,000,000 GYD and can only select one market research method. State reasons why Qualitative method is the best to use
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Scenario: Gravity Nightclub is interested in re-opening its doors to the public. Taking the
Marketing Concept Approach, it would like to find out what appeals to its target audience,
primarily individuals who are between the 18-34 age range. Given budget constraints, the
marketing director has a spend cap of $2,000,000 GYD and can only select one market
research method.
State reasons why Qualitative method is the best to use
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