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Creative Homework/Short Project Imagine you are the marketing director for a new soft drink brand called Verve and that you have been charged with determin- ing what kind of brand personality the product should have in order for it to have broad appeal with members of Generation Z. Describe the desired brand person- ality and identify specific elements of the marketing mix (product, place, price, promotion) that should be implemented to assist in establishing the desired brand personality.

Creative Homework/Short Project Imagine you are the marketing director for a new soft drink brand called Verve and that you have been charged with determin- ing what kind of brand personality the product should have in order for it to have broad appeal with members of Generation Z. Describe the desired brand person- ality and identify specific elements of the marketing mix (product, place, price, promotion) that should be implemented to assist in establishing the desired brand personality.

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Creative Homework/Short Project Imagine you are the marketing director for a new soft drink brand called Verve and that you have been charged with determin- ing what kind of brand personality the product should have in order for it to have broad appeal with members of Generation Z. Describe the desired brand person- ality and identify specific elements of the marketing mix (product, place, price, promotion) that should be implemented to assist in establishing the desired brand personality.
Transcribed Image Text:Creative Homework/Short Project Imagine you are the marketing director for a new soft drink brand called Verve and that you have been charged with determin- ing what kind of brand personality the product should have in order for it to have broad appeal with members of Generation Z. Describe the desired brand person- ality and identify specific elements of the marketing mix (product, place, price, promotion) that should be implemented to assist in establishing the desired brand personality.
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