d cohesive? Commonality Complementarity Conformability Coverage estion 24 2 pts e message strategy for an advertisement is its positioning. True False estion 25 2 pts PN's sponsorship of the X Games helps the company identify with a certain target dience. True False
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- Which of the following message strategy objectives is concerned with making certain that consumers remember the advertiser’s brand namefirst over others in the market?A. Promote brand recallB. Invoke a direct responseC. Instill brand preferenceD. Define the brand imageQ1. Briefly explain what do you understand by consumer behavior? Why is it important for marketer to study the behavior? How this helps in understanding the purchase behavior? Give examples (Word limit 250) Q2. What is active perception and how it is created. How it helps marketer in designing the advertisement. Explain your answer by giving examples (Word limit 250)Apple has personified the brand in its advertising to convey it's young, fun, laid back brand personality. As a result, using Apple products can provide emotional benefits that are tied to the customer's ______________________. Select one: a. customer preferences b. perceived relative advantage c. consumer perceived value d. psychological needs e. perceived quality
- How does Tata Harper's messaging incorporate both logical and emotional appeals? should Harper consider expanding sales by putting her name on a lower-priced line of skin care products that are a hybrid of natural ingredients and a synthetic chemical base? Why or why not? Assume Harper wants to engage in a cooperative advertising campaign with another luxury brand, outside the skin care market. Identify a brand that would make a good complementary fit and explain your choice.How does Tata Harper's messaging incorporate both logical and emotional appeals? should Harper consider expanding sales by putting her name on a lower-priced line of skin care products that are a hybrid of natural ingredients and a synthetic chemical base?Why or why not? Assume Harper wants to engage in a cooperative advertising campaign with another luxury brand, outside the skin care market.Identify a brand that would make a good complementary fit and explain your choice.1a) See the below integrated marketing communication. Which one of the goals from the AIDA model is this communication attempting to accomplish? (Highlight one answer) "New Arrival image" Awareness Interest Desire Action Explain your answer: 1b) Consider the following sales promotion. What type of sales promotion is it? (Highlight one answer) Was 1599.97 and Now??? Deal Coupon Premium Contest Sweepstakes Samples Loyalty Program Rebates Explain your answer:
- One of the advertiser’s most important creative strategy decisions involves the choice of an appropriate appeal. Critically examine the different types of message appeals with appropriate example. What is meant by one-sided versus two-sided messages? Discuss some of the reasons marketers may or may not want to use a two-sided messageMany people think that fangirls are crazy teenage girls who cry because of their obsession with a celebrity. They believe that the fangirls have no lives and devote them to these stars that appear on TV screens (http://insert-name-here.weebly.com/reflections/the-psychology-behind-fangirling; https://www.youtube.com/watch?v=nS2QqSQbjOQ). A fangirl is a generic term that can mean anyone from any age (usually teenagers) who is ‘obsessed’ with a band, artist, actor, sportsperson, television series, or even books. Each one of these categories is put into something called a fandom. Fandom stands for ‘fanatic domain’. Fangirls or fanboys talk about their obsession in these domains, usually on social media. Several factors drive people into being fans - social (family, group affiliation), psychological (self-esteem, escape), personal (aesthetic, entertainment, eustress, economic). From a marketer’s perspective, how will the knowledge of these factors influence the marketing strategy of any…What are the pros and cons of the use of two-sided message as well as refutational appeal as the basis for their advertising messages. Find an example and discuss why the marketer might be using it?
- Brands serve which of the following purpose? Select one: a. They are a means of achieving emotional engagement with consumers. b. They are markers to express social identities. c. They are a means of differentiating products from one another. d. All of the aboveFind and describe an advertisement that isattempting to activate problem recognition.Analyze the advertisement in terms of the typeof problem and the action the ad is suggesting.Also, discuss any changes you would recommendto improve the effectiveness of the ad in terms ofactivating problem recognition.Upload a picture of an ad or a clip that intends to change an attitude. How is the ad persuasive? Using the Fishbein multiattribute model, in which way does the marketer attempt to change the attitude (e.g., relative advantage, new attribute, valence of existing attitude, product/attribute linkage, etc.)?