Dana lives in a small town in a remote section of his state and has spotty Internet access at home. He is unsure whether or not employers are receiving his employment applications. So far, he has not been called to any interviews. He is unsure if the problem lies in his limited experience, or if his applications are not being received properly.  What advice would you give Dana? There are several ways to overcome the obstacle he faces, so be sure to consider all of them.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Problem Solving Consider the following situation:

Dana lives in a small town in a remote section of his state and has spotty Internet access at home. He is unsure whether or not employers are receiving his employment applications. So far, he has not been called to any interviews. He is unsure if the problem lies in his limited experience, or if his applications are not being received properly. 

What advice would you give Dana? There are several ways to overcome the obstacle he faces, so be sure to consider all of them.

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