Darren Mack owns the "Gas n' Go" convenience store and gas station. After hearing a marketing lecture, he realizes that it might be possible to draw more customers to his high-margin convenience store by selling his gasoline at a lower price. However, the "Gas n' Go' is unable to qualify for volume discounts on its gasoline purchases, and therefore canno sell gasoline for profit if the price is lowered. Each new pump will cost $95,000 to install, but will increase customer traffic in the store by 13,000 customers per year. Also, because the "Gas n' Go" would be selling its gasoline at no profit, Darren plans on increasing the profit margin on convenience store items incrementally over the next five years. Assume a discount rate of 8 percent. The projected convenience store sales per customer and the projected profit margin for the next five years are given in the table below. Year 1 2345 Projected Convenience Store Sales Per Customer $5 $5.50 $7 $9 $11 Projected Profit Margin 15% 20% 25% 30% 35%

Darren Mack owns the "Gas n' Go" convenience store and gas station. After hearing a marketing lecture, he realizes that it might be possible to draw more customers to his high-margin convenience store by selling his gasoline at a lower price. However, the "Gas n' Go' is unable to qualify for volume discounts on its gasoline purchases, and therefore canno sell gasoline for profit if the price is lowered. Each new pump will cost $95,000 to install, but will increase customer traffic in the store by 13,000 customers per year. Also, because the "Gas n' Go" would be selling its gasoline at no profit, Darren plans on increasing the profit margin on convenience store items incrementally over the next five years. Assume a discount rate of 8 percent. The projected convenience store sales per customer and the projected profit margin for the next five years are given in the table below. Year 1 2345 Projected Convenience Store Sales Per Customer $5 $5.50 $7 $9 $11 Projected Profit Margin 15% 20% 25% 30% 35%

Principles of Accounting Volume 2

19th Edition

ISBN:9781947172609

Author:OpenStax

Publisher:OpenStax

Chapter10: Short-term Decision Making

Section: Chapter Questions

Problem 1EA: Garrison Boutique, a small novelty store, just spent $4,000 on a new software program that will help...

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Darren Mack owns the "Gas n' Go" convenience store and gas station. After hearing a marketing lecture, he realizes that it might be possible to draw more customers to his high-margin convenience store by selling his gasoline at a lower price. However, the "Gas n' Go' is unable to qualify for volume discounts on its gasoline purchases, and therefore cannot sell gasoline for profit if the price is lowered. Each new pump will cost $130,000 to install, but will increase customer traffic in the store by 13,000 customers per year. Also, because the "Gas n' Go" would be selling its gasoline at no profit, Darren plans on increasing the profit margin on convenience store items incrementally over the next five years. Assume a discount rate of 8 percent. The projected convenience store sales per customer and the projected profit margin for the next five years are given in the table below. Year Projected Convenience Store Sales Per Customer Projected Profit Margin 1…
Darren Mack owns the Gas n’ Go convenience store and gasstation. After hearing a marketing lecture, he realizes thatit might be possible to draw more customers to his high-margin convenience store by selling his gasoline at a lowerprice. However, the Gas n’ Go is unable to qualify for volumediscounts on its gasoline purchases, and therefore cannot sellgasoline for profit if the price is lowered. Each new pump willcost $95,000 to install, but will increase customer traffic in thestore by 1,000 customers per year. Also, because the Gas n’Go would be selling its gasoline at no profit, Darren plans onincreasing the profit margin on convenience store items in-crementally over the next five years. Assume a discount rateof 8 percent. The projected convenience store sales per cus-tomer and the projected profit margin for the next five yearsare as follows: a. What is the NPV of the next five years of cash flows ifDarren had four new pumps installed?b. If Darren required a payback period of four…
Darren Mack owns the Gas n’ Go convenience store and gasstation. After hearing a marketing lecture, he realizes thatit might be possible to draw more customers to his high-margin convenience store by selling his gasoline at a lowerprice. However, the Gas n’ Go is unable to qualify for volumediscounts on its gasoline purchases, and therefore cannot sellgasoline for profit if the price is lowered. Each new pump willcost $95,000 to install, but will increase customer traffic in thestore by 1,000 customers per year. Also, because the Gas n’Go would be selling its gasoline at no profit, Darren plans onincreasing the profit margin on convenience store items in-crementally over the next five years. Assume a discount rateof 8 percent. The projected convenience store sales per cus-tomer and the projected profit margin for the next five yearsare as follows:a. What is the NPV of the next five years of cash flows ifDarren had four new pumps installed?b. If Darren required a payback period of four…
Darren Mack owns the Gas n’ Go convenience store and gas station. After hearing a marketing lecture, he realizes that it might be possible to draw more customers to his high-margin convenience store by selling his gas at a lower price. However, the Gas n’ Go is unable to qualify for volume discounts on its gas purchases, and therefore, cannot sell gas for profit if the price is lowered. Each new pump will cost $95,000 to install but will increase customer traffic in the store by 12,000 customers per year. Also, because the Gas n’ Go would be selling its gasoline at no profit, Darren plans on increasing the profit margin on convenience store items incrementally over the next 5 years. Assume a discount rate of 7%. The projected convenience store sales per customer and the projected profit margin for the next 5 years are as follows: Year Projected Convenience Store Sales Per Customer Projected Profit Margin 1 $5.00 20% 2 $6.50 25% 3 $8.00 30% 4…
Lorenzo, the owner of a local poster shop, comes to you for help. While his shop has been breaking even for the past two years, it has not been able to generate a profit. For him to keep the shop open, he needs to earn at least $12,000 in operating income next year. You agree to help Lorenzo and ask him for some current information about his products' selling price and costs. You tell him you will work through some possible scenarios that might involve changing his sales price to generate the number of units sold needed to reach his target profit. Lorenzo shares the following information with you as you ponder different scenarios to help your client. Selling price $7.50 Cost for paper, per unit $0.70 Cost for printing, per unit $1.10 Cost for film, per unit $0.60 Staff salaries $48,000.00 Other operating costs $12,120.00 Using Lorenzo's data and proper Excel formulas, first, plan to get an understanding of Lorenzo's financial situation based on breakeven. Then look at…
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The president of Midnight Rambler wants to know if he should allow Jack Flash to have the scooters for $120,000. Determine the effect on profits from accepting Jack Flash’s offer. Briefly explain why certain costs should be omitted from the analysis in requirement (a.) Assume Midnight Rambler is operating at capacity and could sell the 300 scooters at its regular markup: Determine the Opportunity Cost of accepting Jack Flash’s offer. Determine the effect on profits of accepting Jack Flash’s offer What other factors should Midnight Rambler consider before deciding to accept the special order?
Waterway Corporation is considering purchasing a new delivery truck. The truck has many advantages over the company’s current truck (not the least of which is that it runs). The new truck would cost $57,000. Because of the increased capacity, reduced maintenance costs, and increased fuel economy, the new truck is expected to generate cost savings of $7,500. At the end of 8 years, the company will sell the truck for an estimated $28,100. Traditionally the company has used a rule of thumb that a proposal should not be accepted unless it has a payback period that is less than 50% of the asset’s estimated useful life. Larry Newton, a new manager, has suggested that the company should not rely solely on the payback approach, but should also employ the net present value method when evaluating new projects. The company’s cost of capital is 8%. Compute the cash payback period and net present value of the proposed investment. (If the net present value is negative, use either a negative sign…
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