Dental care is a growing concern in emerging markets. Jeff's Toothbrushes is an American dental appliance company that is looking to expand internationally. It currently supplies several European and Asian countries an expanding line of dental care products, including toothbrushes, toothpaste, and mouthwashes.
Dental care is a growing concern in emerging markets. Jeff's Toothbrushes is an American dental appliance company that is looking to expand internationally. It currently supplies several European and Asian countries an expanding line of dental care products, including toothbrushes, toothpaste, and mouthwashes.
Hearing about this thing called global shift from the established Western to emerging economies, along with the growing
On one side, several senior executives believe that if the company can develop a product line that effectively meets these customers'
Conversely, other senior executives argue that targeting poor people in poor areas will distract them, overly-reduce product quality standards, and waste marketing resources. Ultimately, these executives contend, no matter the awareness of the virtues of dental hygiene, struggling consumers in these markets simply can't afford their dental product.
From the following, please identify the three statements that strengthen the argument of the senior executives advocating that developing products and expanding into the base of the pyramid market segment in emerging markets Southeast Asia and sub-Saharan Africa.
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