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A: Commercial activities the exchange of goods and money between companies and customers. Traditionally...
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A: Three tangible products that have to be sold directly by a producer rather than through distributors...
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A: Reasons for the seller's choose dynamic pricing policy over a fixed pricing policy are as follows:
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A: Basic information found in a stakeholder register includes which of the following Stakeholder classi...
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Q: 2 Elaborate advantages & disadvantages of Marketing Globalization
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Q: packaging as a positioning element by providing an example of a product that you are currently using
A: Marketing is a vast topic including various areas like positioning, pricing, marketing communication...
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A: The term market segment refers to people who are grouped together for marketing purposes. Market s...
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A: The strategies of marketing make its goal of larger sales in line by using appropriate marketing tec...
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Q: Considering the five-step marketing process, which step is focused on understanding what customers w...
A: The marketing process is integral part of company's growth process.
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- Outline any three (3) of the roles that brands typically play in a brand portfolio and further, as per its Brand-Product Matrix, which single company/brand is playing the dual roles of flagship brand and ‘cash cow’?Define brand objectives and differentiate or distinguish the THREE (3) brand objectives that exist. Give examples of each brand objective.Explain.. What are the key elements of a brand management plan?
- describe the four major factors that contribute toward brand equity. What issues must be considered while choosing a brand name?Explain the four choices companies have when developing brands. Give examples from the market to support your theoretical explanations for each brand development optionDiscuss what are the key elements in building and managing strong brands?
- Describe the concept of brand equity. Think of a company (besides NIKE and coca-cola) that has strong brand equity and give examples of why this entity comes to mind.Discuss the four brand development strategies: Line extension, Brand extension, Multibrands, and New Brands AND Give an example for each strategy.i. Briefly enumerate, What is the role of a brand manager in building and maintaining a strong brand identity for a company's products or services?