Describe the general characteristics of each of thestages in the household life cycle.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
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Describe the general characteristics of each of the
stages in the household life cycle.

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Step 1

Characteristics of each of the stages in the household life cycle are:

1. Single | : (Under 35)live alone, with parents or with others they are not related to. The younger members of this group have limited income and expenses. 

2. Young couples, No children: (Under 35) both are generally working and are relatively affluent.

3. Full nest |: married couples (Under 35) with young children. Wife doesn't work, resulting in a decrease in the family income.

4. Single parent | : (Under 35) living with one or more young children. Generally a female head of household. Time and finances are scarce. 

5. Middle-aged single : (35-64) live alone and sometimes with others they are not related to. There are high income and expense ratios. 

 

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