In your local area, identify a group of people with unsatisfied product needs who represent a market. Could this market be reached by a business organization? Why or why not?
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In your local area, identify a group of people
with unsatisfied product needs who represent a
market. Could this market be reached by a business
organization? Why or why not?
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- How can the organizations identify the most Valuable customers andunderstand their needs?Why is it essential for organizations to segment markets and target particular groups of consumers?Why should the company need to satisfy first the internal customers before providing good customer service to external customers?
- In a business, how does consumers provide value to a product or service?What should the firm do if customers want to purchase a product that is not only bad for them but is also bad for the society? How does this impact stakeholders?Why is it important to screen the basic needs of the prospective market before considering doing business with them?
- What is the main difference between buying products and services for personal consumption and buying for an organization? Should they be the same?A firm has developed a new roofing material that also produces electricity from sunlight. This material is very light and inexpensive. Besides roofing, it could also provide an inexpensive carport covering for open-air parking lots. The firm has hired you as a consultant for the successful national launch of this product. You are required to present a report to the senior management describing when and where this product should be launched. Identify different segments of the market for launching this product. Recommend which segments of the product should be targeted first for maximum returns to the firm and support your recommendation.Who is a consumer for a private middle school? Who is the customer? Generally, it is very difficult to make both consumers and customers happy. Think of scenarios where efforts by the private middle school to please the consumers will make the customers unhappy.