1. Consider a familiar product, such as Apple's iPhone. What would you consider to be its next closest substitute? Describe two factors that would differentiate the iPhone from its next closest substitute.
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- In which stage of the product life cycle is the iPhone? Was Apple’s marketing mix—its 4 Ps—consistent with the product’s stage when it released the iPhone X?1. What particular product do you think will be visible and be accepted by consumer in the market today? Explain. 2. What barriers must be overcome for a potential new product entry?If you are the brand manager of Nokia Mobile phone, what would be the strategies adopted byyou for brand repositioning?
- After a home, a car is likely the biggest purchase most consumers ever make. And arguably, no other big-ticket item is as dependent on the quality of personal selling to close the deal. For decades, U.S. automakers clearly dominated the auto industry, but that picture began to change in the 1970s, when the Japanese began exporting cars to the United States. Gradually, by paying close attention to consumers changing preferences, Japanese imports gained a foothold in America, and in 2007 Toyota overtook General Motors in worldwide sales. Surprisingly, that same year, with Toyota cruising along in the United States, the president of Toyota Motor North America left his employer of 37 years to become vice chairman and president of Chrysler. Observers described the move as a huge coup by Chrysler, to have lured Jim Press away from Toyota. Press, widely regarded as one of the industry s leading sales and marketing professionals, is credited with masterminding the sales strategy that made…With a focused strategy, you often find the product creates a niche market With infants, it can be baby food, where Gerber has a traditional advantage. It is more expensive but had both brand recognition and customer loyalty – whyThe Five Product Levels model provides a way to show the different levels of need that customers have for a product. It can be useful in helping organizations understand their customers. From there, they can structure themselves to best serve those needs and wants. In this way, they can differentiate themselves from their competitors. Based on this understanding, please analyze how two major competitors Honda and Toyota different brands creating customer benefits on these different Five Product Levels in Pakistani market?
- Please Answer the question below based on the picture. Identify the source of Netflix's brand equity and evaluate the association's strength, favourability, and uniqueness. Develop a brand resonance pyramid for Netflix. Can this brand achieve resonance with its customers? why and why not?The Pinto was a small subcompact car manufactured by Ford in 1971 in the face of looming competition from foreign automobile manufacturers. It was the first ‘small’ car created by Ford and was supposed to cost less than $2000 and weigh less than 2000 pounds. It was an attractive proposition for American consumers at the time when gas prices were rising (the oil crisis of 1973 was right around the corner!) and disposable incomes were constrained. The car was initially well-received in the American market, with full-page newspaper ads highlighting the distinctive design and fuel efficiency of the Pintop. But over time, it became apparent that the vehicle had a dangerous design flaw. The car’s fuel tank was located between the rear bumper and the rear axle - any low-speed rear-end collision at 25 mph would rupture the gas tank, cause fuel to leak and cause a fire or explosion. Cases of injuries and deaths trickled into Ford over time. Recall managers conducted a cost-benefit analysis…What is the brand positioning of the iPhone? Provide the point of difference and the point of partity of the iPhone to other competitors 2.Apple encourages customers to buy the iPhone more. Discuss about the factors impact consumer behaviour that Apple uses
- 1. Why Apple has to differentiate their products from their competitors? What are the advantages Apple gets to create Positioning of their products in customer's minds?Brand: adidas what is the frame of reference for the brand? who are their target market? who are the main competitor? (2 or 3) what is the position statement for the brand? what are the point of parity and point of different for the brand?You are required to develop a brief marketing plan for a new product that you will launch in your country. Thisnew product can be an extension or adaptation of a currently existing product in your country. This is anindividual project, so you should work independently on this; seek advice as required from your tutor. Description of the Product: What exactly is the product? What are the features and how do thesebenefit consumers? 2. Target Market for the Product: Which group of consumers is the product targeted to? 3. Brief Overview of the Marketing Mix for the Product. This should be a concise description of howyou will address product features, distribution, promotion, and pricing for the product. 4. Conclusion: What value does this product offer to consumers that makes it unique or superior to othersimilar products on the market, and that is it likely to make it successful?