Develop a network representation of this problem. Develop a linear programming model that can be used for solving this problem.

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter6: Target Markets: Segmentation And Evaluation
Section6.1: Family-owned Ski Butternut Targets Family Skiers
Problem 3VC: Located in the picturesque Berkshire Mountains of Western Massachusetts, Ski Butternut has been a...
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  1. Klein Chemicals, Inc’, produces a special oil-based material that is currently in short supply. Four of Klein’s customers have already placed orders that together exceed the combined capacity of Klein’s two plants. Klein’s management faces the problem of deciding how many units it should supply to each customer. Because the four customers are in different industries, different prices can be charged because of the various industry pricing structures. However, slightly different production costs at the two plants and varying transportation costs between the plants and customers make a “sell to the highest bidder” strategy unacceptable. After considering price, production costs, Klein established the following profit per unit for each plant-customer alternative:

 

Customer

Plant                      D1                   D2                    D3                    D4

Clifton Springs     $32                  $34                  $32                  $40     

Danville                $34                  $30                  $28                  $38     

 

The plant capacities and customer orders are as follows:

 

Plant                                 Capacities (units)                  Distributor Orders (units)

Clifton Springs                             5000                                        D1 2000                                  

                                                                                                      D2 5000

Danville                                        3000                                        D3000

                                                                                                      D4 2000                                   

 

 

    1. Develop a network representation of this problem.
    2. Develop a linear programming model that can be used for solving this problem.
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