Develop a portfolio classification of Brenda’s 18 new accounts. What is your assessment of the allocation of sales calls made by Brenda’s predecessor over the previous year? MANAGING AND CLASSIFYING ACCOUNTS10Brenda's planning and extra effort in servicing and developing her accounts continue to produce increasing levels of profit-able business for NCC. Her methodical approach to identifying new prospects and building repeat business within her existingaccounts has been observed by her sales manager as well as the regional vice president of sales. As a result of Brenda's consistentperformance, she has been given the opportunity to expand her current list of accounts by taking over part of the account list ofa retiring salesperson and integrating them into an expanded territory. Brenda is working through the account information filesfor each of these added accounts and has summarized the information into the following table.Account NameMaggie Mae FoodsC³ IndustriesTrinity EngineeringBritecon AnimationsLost Lake FoodsAttaway Global ConsultingWaits and SonsReidell Business ServicesFerrell & AssociatesBiale Beverage CorpCaptain Charlie's TravelCole PharmaceuticalsAdding Value: Self-leadership and Teamwork.Puddle Jumper AviationTri-Power Investment ServicesBallou Resin & PlasticsTri-Chem Customer ProductsGuardian ProductsBartlesville SpecialtiesAccountOpportunityLowHighHighHighHighHighLowHighLowHighHighHighLowLowLowLowHighLowCompetitivePositionHighLowHighHighLowHighHighHighLowHighLowLowHighLowLowHighHighHighAnnualNumber ofSales Calls(Last Year)232828222624212616182320181814202526

In the table below, the accounts are sorted by Account Opportunity and then by Competitive Position.…

Answered: Develop a portfolio classification of…

Develop a portfolio classification of Brenda’s 18 new accounts. What is your assessment of the allocation of sales calls made by Brenda’s predecessor over the previous year?

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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