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- Unique advertising company wants to change its strategy, so as to align itself to the current advances in technology with a view to achieve competitive advantages. Explain five technology trends that uniq advertising company can adopt. How can these trrends bring about competitive advantage?Business and Marketing Promotion Study Questions 1 ________ is to cost as promotion is to communication a Product b Convenience c Place d Price e None of the above 2 Internal marketing refers to marketing domestically a True b False 3 Which of the following is an example of external marketing? a Staff meetings b Employee handbooks c Television advertising d Intranet communication e Communications to company staff 4 Another term for the marketing mix is the 4 Ps a True b False 5 STP refers to: a Selling, Telling, Promoting b Segmentation, Training, Positioning c Selling, Targeting, Positioning d Segmentation, Targeting, Positioning e Segmentation, Targeting, Pricing 6 Types of environmental considerations are social, legal, economic, technological, demographic and religious a True b False 7 Focus groups are a form of primary research a True b False 8 The first step in conducting marketing research is ÂÂ____________ a Determine the…1. What are the importance of having Customer Relationship Management in a company? State at least three advantages of having CRM in the company 2. Give one company that represents Color Marketing and know the reason why they use that color.
- Creative Homework/Shorr Project Think of the last timeyou interacted with a salesperson, whether it was fora nevv tablet computer or a trendy pair of jeans. Identify the type of salesperson you were interacting withand describe what this person did to fulfill that particular role. Also identify whether this salesperson useda transactional semng approach or a relationship selling approach. Was this approach appropriate for thepurchase you were considering? Why or why not?Fill in the following gaps without explanation. I need answers only. 1. The task of designing, collecting, analyzing and reporting, known as ________ is intended to define marketing problems or opportunities. 2. The buyer’s willingness and ability to buy along, buyer’s consideration to alternative brands, and their income are determinants of _______. 3. A _____ is designed to avoid direct competition of larger companies pursuing the bigger segments. 4. A(n)_____________________ attempts to maintain a strong position in its core product-market(s) but also seeks to expand into new (often closely) related markets. 5. The analysis of how consumer perceive one’s brand in comparison to the competition is known as ______. 6. Companies that establish formal policies and guidelines to ensure that the messages communicated to the customer reflect their unique values and competencies are creating a ____________________________. 7. The rate at which an innovative new product category…How To Build A Menswear Brand – An Interview With Owen & Fred Owen & Fred was a company founded by Mike Arnot after he realised that high-quality yet affordable American-made men’s accessories were not available in the market. So, what? Make your own. Mike then went on to create an e-commerce business that curates great products and help others like him do the same. What They Did To SucceedRepeat orders make up 35% of Owen & Fred’s revenue. In their industry, that’s incredible. Almost unbelievable. That’s because of Owen & Fred values and prizes their customers. They made their products, their marketing campaigns and the entire customer experience amazing. They even received a compliment from one of their customers: “never purchased from a company that actually delivered a product that amazing.” Key TakeawayEven if you’re an e-commerce store that does drop-shipping or product curation, you still have to ensure that your product(s) is amazing. An amazing product makes…
- When companies primarily had a sales orientation, which of the following is true? a. It was indicative of companies not having similar products. b. Sales techniques and persuasion significantly lagged today’s innovations. c. It was a reflection of lower levels of competition. d. Single transactions were favored over repeat purchases. 2. Acting as a(n) _________ is a major way Facebook makes money. a. reseller b. supplier c. intermediary d. None of the above 3. Rather than being part of the marketing mix, the ___________ is the target of marketing decisions, or the “target market” as described throughout the text. a. Price b. Customer c. Place d. ProductMany of Target's competitors are attempting to imitate aspects of its advertising and promotional program. (a) Does this present a threat toTarget? (b) Why or Why not, and howshould Target respond?Ethics Crowdsourcing has a lot of up side-for thecompany initialing the crovvdsourcing anyway. Thecompany gets 10 gene,ate buzz among i!S fans as wellas generate nevv ptoduct ideas and inventive advertising campaig.ns for linle 10 no investment. Is there an upside to crowdsourcing fot the customer, or are companies exploiting !heir users?
- 1. All of these are common misconceptions about what marketing is EXCEPT: a. it does not involve numbers. b. managing exchanges with customers c. making people buy things they don’t need. d. an art, and you either have the gift for it or you don’t. 2. Communicating value to your target market is covered through what? a. Product and Price b. Product c. Promotion d. Price 3. Which represents an intermediary relationship? a. A bank provides a loan to an individual purchasing a car. b. A private equity firm has invested in a logistics company. c. A logistics company purchases truck tires from Goodyear. d. A small bank uses an outsourced human resources company for its HR needs. 4. Properly designed and executed, marketing can do which of the following? a. Create a need for something b. Make people buy things they really can’t afford. c. Influence people to do things they don’t want to do. d. Make it more appealing to buy certain things over others.The most formal and best definition of marketing is ___________ a. Meeting needs profitability b. An organizational function and a set of process for creating, communicating and delivering, value to customers and that benefit the organization. c. Improving the quality of life for consumers d. Marketing is an organizational function includes the 4Ps44- Which source of sales lead simply involves knocking on doors and asking if there is a need for the product? a. Cold calling b. Market monitoring c. Prospect initiated d. Networking