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Does the product or brand perform better than the alternatives on the key set of
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- Kelvin analyzes customer desire and how they use products in his cosmetics store to better serve them by using which of the following? Select one: A. Behavioural segmentation B. Psychographic segmentation C. Geographic segmentation D. Demographic segmentationWhich of the following is a psychographic segmentation variable? Usage rate of a product Ethnicities Geodemographics GenderFocused or Concentrated as well as, Differentiated and Undifferentiated are not among the alternative market segmentation strategies. Select one: True False
- what are the key comsumer segments & profiles for the following brands? netlfix hbo max huluCellnet can sell its products to people with a bachelor's degree and yearly earnings of $120,000 thanks to ………………….. Select one: A. Geographic segmentation B. Behavioural segmentation C. Demographic segmentation D. Psychographic segmentationLife-stage segmentation doesn't provides a powerful marketing tool for marketers in all industries to better find, understand and engage consumers Select one: True False
- Identify the key segments of relevance for the brand using all segmentation approaches. Justify the segments that you would target. Determine the positioning strategy for the brand for selected target segments and using the 7Ps framework and a model of your choice, make 2 recommendations for the brand. Explain your thinking via the use of the model.I am having problems with these parts.... Target ConsumerTarget consumer description of the demographics, behavior, education level, gender, income, location, housing preference, usage, ethnicity, language, etc. Target Market SegmentComprehensive description of the target market segment.Using college students as the market segment,describe the most relevant reference group(s)and indicate the probable degree of influenceon decisions for each of the following:a. Brand of toothpasteb. Purchase of an electric carc. Purchase of breakfast cereald. Becoming a vegetariane. Choice of a wireless speaker such as theAmazon Echo
- A market segment will consist of which of the following? a. Different consumers group b. Homogenous or similar consumers c. All types of consumers d. None of the optionWhat factor of the targeting process is at work when a marketer ensures that the target market is appropriate for what the organization is and wants to be as defined in its mission statement? strategic fit cultural awareness organizational fit segment harmony growth potentialWhen an Idaho-based discount hardware chain sent snow shovels to its Augusta, Georgia, store in April, it was engaged in A) concentrated segmentation. B) geodemographic segmentation. C) benefit segmentation. D) psychographic segmentation. E) misguided geographic segmentation.
