DHL is the global leader in the logistics industry. Specializing in intemational shipping, courier services, and transportation. It offers a comprehensive suite of customized supply chain services drawing on a global scale and local insight to deliver value across the supply chain. Over 400,000 people in over 220 countries and territories work every day to help the companies cross borders, reach new markets and grow their businesses. In the 1970s, DHL became an international delivery company, similar to Loomis and Purolator who were the only other international courier companies at the time. The only major competitor in the logistics market was Federal Express (FedEx), which did not open its first international service until 1981, expanding to Toronto, Ontario, Canada. Nevertheless, the domestic market was extremely profitable, and DHL was the third largest courier behind FedEx and UPS. The DHL family of specialized business units offers an unrivaled portfolio of logistics products and solutions ranging from domestic and intermational parcel delivery to international express, road, air and ocean freight to end-to-end supply chain management. As the world of logistics gets increasingly complex, companies need the unrivaled experience and expertise of the leading global logistics company to be its partner, from simple shipping and transportation to transformative solutions that span the supply chain. Questions 1) Why are companies increasingly turning to use 3PLS such as DHL?
DHL is the global leader in the logistics industry. Specializing in intemational shipping, courier services, and transportation. It offers a comprehensive suite of customized supply chain services drawing on a global scale and local insight to deliver value across the supply chain. Over 400,000 people in over 220 countries and territories work every day to help the companies cross borders, reach new markets and grow their businesses. In the 1970s, DHL became an international delivery company, similar to Loomis and Purolator who were the only other international courier companies at the time. The only major competitor in the logistics market was Federal Express (FedEx), which did not open its first international service until 1981, expanding to Toronto, Ontario, Canada. Nevertheless, the domestic market was extremely profitable, and DHL was the third largest courier behind FedEx and UPS. The DHL family of specialized business units offers an unrivaled portfolio of logistics products and solutions ranging from domestic and intermational parcel delivery to international express, road, air and ocean freight to end-to-end supply chain management. As the world of logistics gets increasingly complex, companies need the unrivaled experience and expertise of the leading global logistics company to be its partner, from simple shipping and transportation to transformative solutions that span the supply chain. Questions 1) Why are companies increasingly turning to use 3PLS such as DHL?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
Transcribed Image Text:Please read the following
and answer the questions:
DHL is the global leader in the logistics industry. Specializing in intemational shipping, courier services, and transportation. It offers a comprehensive suite of customized supply chain services drawing on a global
scale and local insight to deliver value across the supply chain. Over 400,000 people in over 220 countries and territories work every day to help the companies cross borders, reach new markets and grow their
businesses. In the 1970s, DHL became an international delivery company, similar to Loomis and Purolator who were the only other international courier companies at the time. The only major competitor in the logistics
market was Federal Express (FedEx), which did not open its first international service until 1981, expanding to Toronto, Ontario, Canada. Nevertheless, the domestic market was extremely profitable, and DHL was the
third largest courier behind FedEx and UPS.
The DHL family of specialized business units offers an unrivaled portfolio of logistics products and solutions ranging from domestic and international parcel delivery to international express, road, air and ocean freight
to end-to-end supply chain management. As the world of logistics gets increasingly complex, companies need the unrivaled experience and expertise of the leading global logistics company to be its partner, from
simple shipping and transportation to transformative solutions that span the supply chain.
Questions
1) Why are companies increasingly turning to use 3PLS such as DHL?
2 How do DHL add value to its partners in the marketing svstem?
DOor ALTAENA
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