How does holistic marketing integrate various marketing elements, such as relationship marketing, internal marketing, and integrated marketing communication, to create a cohesive strategy?

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter2: Strategic Planning In Contemporary Marketing
Section2.1: Marketing Planning: The Basis For Strategy And Tactics
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How does holistic marketing integrate various marketing elements, such as relationship marketing, internal marketing, and integrated marketing communication, to create a cohesive strategy?
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