Q: Can a strategic alliance be “VRI” (valuable, rare, and inimitable)?
A: Can a strategic alliance be “VRI” (valuable, rare, and inimitable)? Potentially yes, because it is…
Q: How important is trade credit as a source of short-term financing?
A: Trade credit is the most common and essential source of short-term financing for enterprises. Trade…
Q: Write down the strengths and weaknesses of quantitative research. STRENGTHS WEAKNESSES 1. 1. 2. 2.…
A: Quantitative research - It is commonly used to identify patterns, means, predictions, and…
Q: How will your product distribution, promotion, and price satisfy customer needs?
A: Marketing Mix- A marketing mix includes many areas of focus as a part of a marketing plan that is…
Q: What are the two fundamental e-business models?
A: E-Business (electronic business) alludes to any procedure carried out by a business organization…
Q: Suppose you were writing a social media plan for Graeter’s, with two objectives: to improve brand…
A: Quantitative measurement focuses on numerical quantities and how they change over time. A framework…
Q: ou are required to carry out a project of launching of a new product on beeswax food container/…
A: * Introduction - Before diving deep and understanding various stakeholders of the Beeswax wrap, let…
Q: How does daycare service operate in the industry?
A: What is a Day Care Facility? Day care is a type of service which looks after kids in absence of…
Q: of the following ce of the market Choice Marketing must c
A: Marketing is the fulfillment of the needs of consumers through the right product and right price,…
Q: Explain the business objectives for using social media.
A: Social media explains collective use of internet and computer technology so that communities coup be…
Q: Match each of the statements with whether it describes a Feature, a Benefit, or a Value (as we…
A: First we need to understand the concept of Feature, Value and Benefit Feature - Feature is the…
Q: Which competitor (NIKE VS. ADIDAS) does better on paid search and which does better on organic…
A: Organic search results were query results that are generated solely algorithmically and are not…
Q: Describe the adoption and diffusion process for new products.
A: The product can be anything that a firm proffer to customers to satisfy their needs, wants, and…
Q: explain how companies find a set of prices that maximizes the profits from the total product mix.
A: When introducing a new product with distinct competitive advantages over similar products,…
Q: List and discuss the major bases for segmenting consumer and business markets.
A: Segmentation and tarketing of the most important activity of marketing. It is a process of dividing…
Q: Qualitative research? What are two methods used for Qualitative research? What can be learned in…
A: Research can be classified into qualitative research and quantitative research. The details of…
Q: what are some data analysis techniques?
A: The process of collecting, modelling, and analysing data to derive insights that aid decision-making…
Q: Explain the wheel of retailing.
A: Distribution channel in marketing defines the concept of product dissemination from manufacturer to…
Q: In class, we discuss the first time someone purchases a product and we discussed a way to look at…
A: Market research is a systematic attempt to obtain data about targeted customer base: learn…
Q: communicatlon The
A: Marketing mix is formulated and created by the organization by focusing on the fields of product,…
Q: _______ A salesperson who handles repeat sales to maintain positive relationships with customers.
A: Salesperson- An ambassador of the company to the external world is called a salesperson. A…
Q: Discuss a recent change in the technological environment that impacts marketing. How has it…
A: Marketing is the activity of management of a product/service or both in a manner that buyers buy it…
Q: Identify the three types of contractualmarketing systems.
A: The middlemen such as wholesalers distributors agents and brokers are important parties in a…
Q: Discuss the sales management process
A: Sales management methods are adopted so that the skilled employees are hired and the company assigns…
Q: Describe the differences between a value chain and a value delivery network.
A: A value chain is a concept that describes the whole chain of a company's actions in the development…
Q: Which pair of phrases completes the Marketing Law of Double Jeopardy: Lower market share brands in…
A: Low market share for any company is an opportunity to focus on how it can increase its share. The…
Q: Which mode of transport would probably be most appropriate for the following goods?a. diesel fuelb.…
A: Distribution channel is facilities that manufacturers has to avail bin order to execute effective…
Q: How do you understand the term sales management what are the objectives of sales management? ps.I…
A: Sales management is defined as the design, direction, and control of individual selling activities…
Q: Describe the six steps of the personal-selling process.
A: Ans. Introduction The selling process is a bunch of exercises embraced to effectively get a…
Q: how it can take advantage of social media and mobile media marketing to increase support for and…
A: Creating a Facebook Page allows more than 2 billion people on Facebook to discover your business.…
Q: _____________Salespeople may be identified asa. experts, order makers, and support personnel.b.…
A: The salesperson's work appears to be straightforward in concept but complex in execution. An…
Q: Example of real-life situations wherein each type of project proposal can be used.
A: Business proposals simplify the sales process by laying out exactly what the project entails. The…
Q: When a company defines a target market, it should expect that ONLY people who are part of that…
A: Targeting is the important part of marketing, which is done by most of the companies. The details…
Q: Answer in four sentences from your reaction on : Sommer says that “recruiting is going to…
A: Getting the top talent hired in the company is getting difficult day by day. This is because of the…
Q: Go out for dinner VS buy a "cook at home" dinner at Fred Meyer Direct…
A: Since you posted a question with multiple sub-parts, we will solve the first three sub-parts for…
Q: Think of individual interviews as a way to do market research. Which of the following statements are…
A: Market research is a systematic attempt to obtain data about targeted customer base: learn…
Q: Diagram of your swot analysis matrix(strength, weaknesses, opportunities &threats) and strategies…
A: SWOT analysis refers to the strategic planning and strategic management technique for identifying…
Q: Describe business activities that affect a firm’s cash flow.
A: Every business will require additional funds from time to time. The key to improving your cash flow…
Q: Suppose you are working on international marketing stretegy plan for solar powered laptops. (you can…
A: A solar-powered laptop is a computer that uses solar energy to function and recharge its battery.…
Q: Which competitor (Nike vs Adidas) does better on paid search and which does better on organic…
A: Organic results are query results that are calculated solely algorithmically and therefore are not…
Q: Describe the two major types of independentwholesaling intermediaries and theappropriate situations…
A: Intermediaries- An individual or organization that undertakes the role of linkage or mediators…
Q: hen considering a high involvement purchase, what are reasons that consumers spend more time…
A: High involvement products requires customers to spend time and money before buying. These products…
Q: What kind of opportunities and threats in the international / global marketplace do you see…
A: Apple is one of the top manufacturers of electronic devices such as smartphones, laptops etc in the…
Q: Discuss the function of the business manager in determining the organization's computer hardware…
A: Computer hardware is the physical components that a computer system requires to function.…
Q: Describe the tools B-to-B marketers use to engage customers. What are the challenges with B-to-B…
A: Business-Business Marketing is the activity that engages in selling its goods and services to other…
Q: ._______ All business activities that are conducted on the Internet.
A: Marketing is performed as the activity that has purpose towards making audience who are potential…
Q: We need to define a target market in order to guide the development of the product, choices in the…
A: In order to develop a product which caters to the need of the customer which are best suited, fit or…
Q: What are the major objectives of agricultural marketing?
A: Agricultural marketing is the process of assembling, storage, processing, transportation, packaging,…
Q: Outline the steps in the marketing research process.
A: Marketing research is explained as an activity of procuring and analyzing information for solving…
Q: ___________A customer tracking system is an example of e-business _______________ resources. a.…
A: E-business states about business activities which are performed on online websites. It requires…
Step by step
Solved in 2 steps
- The single most important demographic trend in the United States that marketers should understand is the changing family structure of the population Select one: True FalseDefining people by their birth date may be less effective than segmenting them by their _____ or _____. a. occupation; life stage b. lifestyle; life stage c. income; occupation d. gender; sexual preference e. lifestyle; occupationExplain the following 5 demographic segmentation: a). age segmentation b). gender segmentation c). income segmentation d). ethnic background segmentation e). family life cycle segmentation
- The demographic environment is of major interest to marketers because it involves people, and people make up markets. Select one: True FalseWhat is the premise underlying geodemographic analyses? a.Lifestyle, and thus consumption, is based on primary motivations and resources. b.Lifestyle, and thus consumption, is largely driven by education. c.Lifestyle cannot be measured, that is why geographic and demographic variables are analyzed. d.Age is the primary factor influencing lifestyle. e.Lifestyle, and thus consumption, is largely driven by demographic factors.Explain briefly PESTEL analysis: P - Political Factors E - Economic Factors S - Social Factors T - Technological Factors E - Environmental Factors
- •What is demographics? •What is demographic data? •Who uses demographic data?1. why the model is called the SECI model 2. Compare the concepts of socialisation and combination in the SECI model, with the use of examples9. The practice of _________ divides the pool of potential customers into subgroups, which are usuallydefined in terms of demographic characteristics. 10. An advancement in online bill payment that uses e-mail for the biller to post an image of yourstatement on the Internet so you can direct your bank to pay it is called ______________.Although e-commerce and m-commerce offer many advantages, users must be aware of andprotect themselves from many threats associated with use of this technology. 11. Which of the following is a frequent advantage of converting to an e-commerce supply chain?a. a decrease in transportation costsb. an increase in available product inventoryc. acquisition of expensive information systems technologyd. an improved level of customer service 12. The use of any of several technologies to enforce policies for controlling access to digital media iscalled___________________.Organizations must define and execute a strategy to be successful in e-commerce and…
- Cellnet can sell its products to people with a bachelor's degree and yearly earnings of $120,000 thanks to ………………….. Select one: A. Geographic segmentation B. Behavioural segmentation C. Demographic segmentation D. Psychographic segmentationAnswer in 2-3 sentences What are the indicator(s) that the country’s population is still young? What is the consumption preference of the young? Yet, why do we say that the country’s population is gradually aging? Why has household consumption been marginalized through the years? How has declining purchasing power changed the household consumption pattern?This theory of CIR argues that the framework of one’s environment dictates the chosen approach to IR Question 19Answer a. Institutionalism b. National Culture c. Strategic Choice d. Systems