Discuss the impact of the economy on consumer behaviour. Note: it is important that you consider using examples that is relevant and specific to the scenario provided when responding to this question. Q2. Finding cheaper prices online is one driver for online shopping. Describe any four other drivers of online shopping specific to the South African online shopping behaviour. Note: it is important that you consider using examples that is relevant and specific to the scenario provided when responding to this question.
Consider the following extract and then answers the questions that follow:
How SA's recession is impacting consumer spending
Consumers are actively doing pre‐shopping research either through broadsheets or online, and comparing retailers’ offerings to seek out the best value before even leaving the house. Consumers simply no longer purchase certain items, pointing to their extreme need for frugality in current market conditions. Added to this, consumers have also changed the way they use these products in their homes to maximise usage and minimise wastage. This includes the alternative use of products, like using margarine in place of cooking oil and fragranced body lotion instead of perfume.
Q1. Discuss the impact of the economy on consumer behaviour.
Note: it is important that you consider using examples that is relevant and specific to the scenario provided when responding to this question.
Q2. Finding cheaper prices online is one driver for online shopping. Describe any four other drivers of online shopping specific to the South African online shopping behaviour.
Note: it is important that you consider using examples that is relevant and specific to the scenario provided when responding to this question.
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