Discuss the research process • Argue in favour of the role of strategic managers in coordinating day to day running of a business entity.
Discuss the research process • Argue in favour of the role of strategic managers in coordinating day to day running of a business entity.
Chapter5: Marketing Research And Information Systems
Section: Chapter Questions
Problem 4DRQ
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• Discuss the research process
• Argue in favour of the role of strategic managers in coordinating day to day running of a business entity. A qualitative approach to strategic planning and management in business
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