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Give example of reference groups that encourage sustainable consumption
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- Using examples, compare the concepts of green marketing, socially responsible consumption, and mindful consumption.Discuss the role that reference groups, opinion leaders and influencers play in influencing sustainable consumer choice.Provide the tagline for the following brands: (provide images) Walmart Kentucky Fried Chicken Toyota Burger King
- You are considering setting up a take-away in your community in the area in which you live, using the 4 P’s discuss how you would market each stage of the take away considering there is another take-away in that area.Perform Marketing mix strategies (Product , Pricing, Placement, Production) of the following Green products. Eco- bag Windmill Solar PanelConsumption patterns are influenced by family, income, and social status; explain, using examples, what other cultural, social, and economic factors may also influence consumer purchasing behaviour. Elaborate in no more than 500 words. Please give at least one reference.