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- How does each firm employ psychographic segmentation (such as the AIL statements and the VALS approach) to the marketing of its products? Is there a relationship between the use of psychographic segmentation and the types of products sold by each firm?1. What are the requirements for effective segmentation? Give the meaning and importance of each and an example of each. 2. What is target marketing and its importance? Give an example of it.How might a law mower company use segmentation for positioning purposes? AT present, the manual reel mower market is rather small but growing. What marketing mix recommendations could be used to significantly expand this market?
- You have been asked to identify various segments in the market andthen a potential targeting strategy. Describe the segments for a petsupply store, and then justify the best targeting strategy to use.2 Which of the following is not a market segmentation method? a) geographical factors B) demographic factors NS) Psychological and sociological factors D) Activity TO) Goods-customer relationship factorsA stapler company has created a sophisticated electric stapler capable of stapling hundreds of pages at a time. Describe one possible approach to the segmentation/ targeting/ positioning process for this product. Based on these aspirational decisions, briefly describe how a marketing manager might design the marketing mix.
- Cohort segmentation is a method used to segment the market for the greatest strategic implications. Find a healthcare related service, product, or organization on one of a multitude of social networking sites. Review the seven categories. Which cohort segmentation section is the service, product, or organization geared for on the site? Why would this type of marketing be successful? Select another cohort segmentation category. From a management perspective, what recommendations could you make to the marketing department to broaden the marketing efforts to include another cohort segmentation not currently being targeted.How will you explain the phrase “segmentation is both an art and science?” Explain1. What is market segmentation. 2. What is market targeting. 3. Illustrate the picture above.
- A new luxury car showroom was opened. Before opening, numerous marketing strategies based on customers’ location, time zone, climate and season had been taken into consideration. In addition customers’ region, country and city size had also been applied. In your point of view which segmentation was analyzed to meet the audience’s desires and interests? * A. Demographic segmentation B.Behavioural segmentation C .Psychographic segmentation D. None of the above E. All of the aboveb) Define behavioural segmentation. Discuss the types of behavioural segmentation strategies a firm uses to segment the consumer market.Psychographic segmentation. Visit the websites ofCaterpillar, Marriott Hotels, and Dr Pepper. How does eachfirm employ psychographic segmentation (such as the VALSapproach) to the marketing of its products? Is there a relationship between the use of psychographic segmentation and thetypes of products sold by each firm?www.cat.comwww.marriott.comwww.drpepper.com
