Discuss the social influences on consumers and provide an example of how one or more of these factors impacted a product or service purchase you made recently.
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- Discuss the social influences on consumers and provide an example of how one or more of these factors impacted a product or service purchase you made recently.
- Discuss the stages of the consumer-buyer decision process and describe how you or your family used this process to make a purchase.
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- Explain the stages of the consumer buyer decision process and describe how you or your family went through this process to make a recent purchase.using the conventional five-stage process for analyzing buyer decisions,describe with examples how IS/IT are revolutionizing consumer behavior.As consumers, regardless of our purchase type, we go through the consumer buying decision process. Choose both a low and high involvement product you have recently purchased. Using figure 14-1 from our textbook, detail these purchases and the influences on them. Take us through the steps.
- Discuss the social influences on consumers and provide an example such as food and explain how one or more of these factors impacted a product or service purchase you made recently.Of the factors that influence consumer behavior, which category or categories (cultural, social, personal, or psychological) best explain the existence of a blue toy aisle and a pink toy aisle? Why?Think about and identify the very last thing that you bought, no matter what it is. (It can be a small or large product or service, significant or unimportant.) Now think about the video that you watched, The Consumer Buying Process: How Consumers Make Product Purchase Decisions, and consider the 5 steps of the consumer buying process that were described and explained in this video. (Feel free to review the video if you need to.) Discuss how you went through each of these five steps of the consumer buying process in your purchase of the product or service that you identified above.
- 1. How do consumers respond to various marketing efforts the company might use? Which buyer characteristics that affect buyer behavior influence you most when making a clothing purchase decision? Are these the same characteristics that would influence you when making a computer purchase? Explain. 2. Explain the stages of the consumer buyer decision process and describe how you or your family went through this process to make a recent purchase.What is a buyer persona and how can it be used to better understand the needs and preferences of a target market?Consumer behavior refers to buyers who are purchasing products for personal, family, or group use. Over time, marketers have turned to the work of behavioral scientists, philosophers, economists, social psychologists, and others to help them understand consumer behavior. As a result, there are many different theories and models used to explain why consumers act as they do. Are consumers rational or emotional? How do they make buying decisions?.
- Introduction to Marketing Compare the institutional and government markets and explain how institutional and government buyers make their buying decisions. Also explain the major factors that influence business buyer behaviour and list and define the steps in the business buying decision process ?List and briefly describe 4 variables from the external marketing environment. Provide a brief description of how each of the variable that you list may be able to influence marketing decisions. For example, if you include "technology" as one of your variables from the external marketing environment, you could describe the manufacturing of micro chips that are in many of the products that people use daily, i.e., the camera in your vehicle that shows you what is behind you when you back up uses a micro chip. Many chips are manufactured internationally. Recently, Congress supported legislation that enhances production of micro chips here in the United States. Accessibility to micro chips, enhanced product features, such as rear view alerts for drivers, also enhances product development and innovation. All of the example impacts several aspects of marketing. Then, in your answer, you would list at least two aspects of marketing that can be impacted based on the information in the…Identify the psychological factors that affect consumer buying decisions?