International marketing plan Afilo garment Co., a garment manufacturer in Nanjing, China, has decided to develop international market. The company focuses on producing fashionable & affordable clothing and apparel for young women. Please help the company to design an international marketing plan.
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- What are some of the problems that U.S.marketers face in dealing with internationalbuying centers?International Marketing is best defined by the following statement (choose the most accurate answer) Question 20 options: a) The act of marketing across borders. b) Marketing between countries and within each country. c) Identifying, understanding and satisfying global customer needs better than the competition. d) Coordinating marketing activities e) It is a task of responding to the uncontrollable factors in a Form's environment, while manipulating the controllable factors. f) All of the aboveSandwich maker Subway opened its first overseas store in1984, in the Middle East. Today, it has nearly 43,000 storesin 108 countries. Discuss some of the challenges Subwaymight face in conducting marketing research in potentialnew international markets. What types of research would yourecommend the company use in choosing new countries forexpansion?
- With increasing importance of the emerging markets in the global economy, there isgrowing interest among marketing researchers and managers to understand thedifferences between the consumers in the developed and emerging markets as wellas the challenges and opportunities posed by these differences for both local andforeign marketers in these emerging markets. Source: Sharma (2018) In the light of the above statement, list and elaborate on the key problems/challengesin collecting and using international market data12. In bullet points, outline at least 4 (four) differences between domestic marketing and international marketing activities?As the incoming General Manager for a name property in our destination, you have requested a report from your Hotel Manager/ Resident Manager regarding the following: You are required to: the chosen hotel is Spice island Beach resort located in Grenada 7. Design a comprehensive marketing strategy to assist in making the property morecompetitive in today’s global market .8. Critical assess the procedures/policies that are in place to accommodate persons withdisabilities.
- Critically evaluate the international marketing strategy of a company of your choice. It isexpected that your company will be a major multi-national company operating in most of themajor markets of the world. This assignment entails the identification of the company’s mission statement and the role ofinternationalisation in its business strategy. The main concepts of international marketingshould be applied to your case company. Your report should include:i. The company’s motives for international growthii. The markets targetediii. The methods of market entryThe implementation of the marketing mix should be discussed and the success or otherwiseof its international strategy should be evaluated.1. A company’s marketing mix will often be different for different countries based on each of the following except a. A country’s infrastructure and telecommunication b. The income or lack thereof of consumers in a country c. A country’s political level d. A country’s values, norms and local preferences 2. Managers may want to choose an expatriate when the following factors are true except; a. The corporate strategy is focused on global integration b. Immigration rules regarding foreign workers are restrictive c. Company – specific technology or knowledge is important d. Work rules regarding local workers are restrictive 3. Which of the following are not ways that Meredith Grey can chose to organize jobs at Sloan International: a. Type of customer b. Costs c. By products d. Job functionSultan Al Ghafri intended to open up a branch of his business in one of the rural areas in Vietnam. As usual, he had to gather some information about the said place and markets involved. Write and elaborate in detail at least five (5) challenges that he will face when dealing with international marketing research activities.
- Assume you work in marketing for Dr Pepper and are looking to expand the brand internationally.You narrow the international target market to three choices: Mexico, Australia, and India. Using global environmental factors: currency fluctuations, income distribution, cultural fit, and technology, rank the countries based on which would provide the best opportunity for Dr Pepper expansion. Explain your ranking for each country.Culture has a great impact on international marketing. A marketer must have tostudy about the local culture in-depth before offering a product to them.Source: Abdin (2008) In the light of the above extract, critically discuss the relevance of the differentelements of culture for the international marketer.Subject: Business, Marketing 1. Why are more and more direct marketing companies interested in expanding overseas? 2. How do differences in infrastructure and technology, competitive dynamics, legal and government restriction, customer preferences and culture, and any number of other uncontrollable elements influence the direct marketing activities possible in various countries? 3. What are the catalog, telemarketing, direct- mail, direct-response television, direct- response radio, and direct-response print opportunities in various regions of the world? Why are they different and what factors influence the likely success of each one by country?