Discuss TWO major socio-cultural forces that have emerged in recent years and how they have already affected marketing channel strategy and manag

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter14: Marketing Channels And Supply Chain Management
Section: Chapter Questions
Problem 15DRQ
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  1. Discuss TWO major socio-cultural forces that have emerged in recent years and how they have already affected marketing channel strategy and management and how they might do so in the future.
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ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing