Disintermediation The cutting out of marketing channel intermediaries by product orservice producers or the displacement of traditional resellers by radical new types ofintermediaries ?TrueFalse

Ans. Introduction Typically, the expression "marketing channels" alludes to channels of…

Answered: Disintermediation The cutting out of…

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter15: Retailing, Direct Marketing, And Wholesaling

Section: Chapter Questions

Problem 5DYMP

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In Marketing Channel, evaluate the differences between traditional and digital marketing channels to ensure proper distribution, which has a direct impact on profitability. Note: please based the answer on the photo attached
Channel Members (intermediaries) and NonChannel Members (facilitating agencies) Provide concrete examples of facilitating agencies and the role they play in channels of distribution. There must be one for each type, and justify the reason/reasons why it is so.
_ happens when producers remove the middleman and then sells to end-use consumers or when new channel deliver methods replace out dated ones. a. Disintermediation b. Inclusive distribution c. Multichannelization d. Extensive distribution
Why do some marketing channels use VMI, while othersdo not?
What kinds of marketing channel functions can be performed over the Internet? Why Can marketers ignore distribution and supply chain management? Why or why not?
Describe the four sales channels. Over-the-counter (retail) selling takes place in a retail location and usually involves providing product information and completing a sale. Field selling involves making personal sales calls on customers. Under certain circumstances, telemarketing is used to provide product information and answer questions from customers who call. Inside selling relies on phone, mail, and e-marketing to provide sales and product services for customers on a continuing basis.
Which step in implementing multichannel marketing is most challenging?A) Establishing subbrands for catalog retailers and direct selling channels.B) Employing communication and delivery channels that are mutually reinforcing in attracting, retaining, and building relationships with consumers.C) Monitoring and measuring performance in various channels.D) Creating a website that will engage visitors with interactive experiences.E) Documenting cross-channel consumer behavior with a customer journey map.
Channels of distribution represent a critical area for companies to address. Discuss this from the perspectives of: control over the entire process the rapid increase in direct marketing the concept of relationship marketing
give a precise example and analysis where the combination of push and pull marketing, with digital and traditional channels is simply imperative for marketing communications effectiveness
Amazon is a very large and sophisticated channel member, and as such, it is not likely to be concerned about competitive actions. use omnichannel marketing. use intensive distribution. use supply chain intermediaries. rely on marketing research.
CASE: NEW PRODUCT = NEW MARKETS = NEW MARKETING CHANNELS You are the seasoned channel marketing manager for a leading audiovisual hardware manufacturer (overhead projectors, slide projectors, filmstrip projectors) that has the fortunate advantage of representing from 40 percent to 50 percent of the total annual sales of 125 dealers. To date, your overall channel of distribution relationship has been a superior one. Even though your products generate a major share of your dealers’ sales revenue, you have not abused your power position, which has gained you a great deal of field respect. Sales and profits are consistently increasing, and all three parts of the COD— manufacturer, distributor, and end user—are quite satisfied and content. But your channel world is about to change dramatically. Your immediate superior—the division general manager—walks into your office, closes the door (not a good sign), and firmly informs you that the company president has, on her own, decided to purchase…
Marketing mix Distribution Strategy (Chapter 13): Where did you buy the product? Is this channel member a wholesaler or a retailer? What type of wholesaler or retailer? *Toothpaste Store target

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Disintermediation The cutting out of marketing channel intermediaries by product or service producers or the displacement of traditional resellers by radical new types of intermediaries ? True False