Leda is using web-based communication to promote her services as a DJ for parties and special events. To assess the effectiveness of these communications, she should use ________ to measure how much time viewers spend on particular web pages, the number of pages they view, how many times users click banner ads, which website they came from, and so on. A) gross rating points B) web-tracking software C) Google AdWords D) social media analytics E) Internet media
Leda is using web-based communication to promote her services as a DJ for parties and special events. To assess the effectiveness of these communications, she should use ________ to measure how much time viewers spend on particular web pages, the number of pages they view, how many times users click banner ads, which website they came from, and so on. A) gross rating points B) web-tracking software C) Google AdWords D) social media analytics E) Internet media
Chapter16: Managerial Communication
Section: Chapter Questions
Problem 5CTQ: Respond in writing to the issues presented in this case by preparing two documents: a communication...
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Leda is using web-based communication to promote her services as a DJ for parties and special events. To assess the effectiveness of these communications, she should use ________ to measure how much time viewers spend on particular web pages, the number of pages they view, how many times users click banner ads, which website they came from, and so on.
A) gross rating points
B) web-tracking software
C) Google AdWords
D) social media analytics
E) Internet media
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