4. Suppliers helps the company topromote, sell, and distribute itsgoods to final buyers.MICROMARKETING5. Suppliers are unimportant link inthe "value delivery system."MICROMARKETING6. Company must gain strategicadvantage against the competitions.MICROMARKETING7. Publics are groups that has aninterest in or impact on anorganization's ability to achieve itsdownfall.MICROMARKETING8. Areas inside a company can beconsidered as macro environment.MICROMARKETING

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Answered: 4. Suppliers helps the company to…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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(1) Why can’t companies just stockpile hugeinventories of all the parts and materials they needrather than carefully manage supply from one day tothe next? (2) Why would a company invest time andmoney in helping its suppliers improve their businesspractices? Why not just dump underperformers andget better suppliers?
SLO 10.2. Invoice clearance and payment procedures: Are best performed by the user or specifierAre the same for goods and servicesAre most effective when performed by a person in accounts payableMay be streamlined with an invoice-less system within an e-procurement systemMay stipulate dropping a supplier if a variance exceeds a set amount NEWSLO 10.3. Information systems technology can: Increase data accessibility and transmission speed, but increases costsEnable system integration across functions, but not data accuracyIncrease data accuracy and accessibility at lower costEnable speedier communication internally, but not externally with suppliersEnable system integration, but increases time spent on tactical issues
Which of the following is not one of the five typical sources of competitive pressures? A) The power and influence of industry driving forces. B) The bargaining power of suppliers and seller-supplier collaboration C) The threat of new entrants into the market The market maneuvering and jockeying for buyer patronage that goes on among rival sellers in the industry D) The attempts of companies in other industries to win customers over to their own substitute products
Which of the following is not a characteristic of thefactor-weighting approach to supplier cvalution?a) it applies qua ntitative scores to qualitative criteriab) the weights typically sum to 100%c) multiple criteria can be conside red simultaneouslyd) subjective j udgment is often involvede) it applies qualitative assessments to quantitative criteria
Which of the following is not a characteristic of thefactor-weighting approach to supplier evalution?a) it applies quantitative scores to qualitative criteriab) the weights typically sum to 100%c) multiple criteria can be considered simultaneouslyd) subjective judgment is often involvede) it applies qualitative assessments to quantitativecriteria
Procurement- Selecting and managing waste handling suppliers does not require the same rigor as selecting a raw material supplier because we are dealing with byproducts. True False
1.Supply Chain coversMovement of GoodsMovement of ServicesMovement of Goods and Services2.Supply Chain is betweenCustomer to customerCustomer to SupplierSupplier to supplierSupplier to Customer3.Which one of the below is element of supply chainDistribution ManagementHuman Resorce ManagementFinance Mangement4.What is the goal of supply chainCreate Customer satisfactionCreate Supplier SatisfactionAll the aboveCreate profit5.What is inventoryIt is about stock and its valueIt is about selling of goodsIt is about movement of the goods6.Managing the activities involving the flow of supplies into and out of a company is known as what?Procurement and distributionSCMSupply chainOperations managemet7.Which of the following is involved with supply chain management?GoodsSurveys1MarketingOverhead8.Which of the following is NOT an element of supply chain management?InventoryLaborProductionDistribution and transportation9.Order processing includes the following business processes:picking, packaging,…
SLO-3.1 The major reason supply management can greatly improve a firm’s return on investment (ROI) is: A) the reduction of post ownership costsB) the reduction of downtime costsC) the reduction of quality costsD) the reduction of acquisition costE) every dollar saved in purchasing is = to a new dollar of profit NEWSLO-3.2 Which of the following is generally not true about supply management and the bottom line? A) Purchased items account for a large percentage of the cost of goods sold. Hence, a reduction in cost of purchased goods has a major impact on the bottom lineB) A Euro increase in sales is equivalent to a Euro decrease in materials cost in impacting the bottom lineC) Outsourcing allows firms to focus on their core competencies, which reduced potential for waste, which then can improve the bottom lineD) A dollar saved in materials cost is usually considered a dollar increase in profit, which directly translates into bottom line savingsE) Supply management can work…
1. What are the benefits associated with a comprehensive policy and procedure manual? Is there a downside to the manual’s being too comprehensive? 2. Consider the elements of the code of conduct developed by Caterpillar in Sourcing Snapshot: Caterpillar’s Code of Conduct. What are some specific examples of purchasing behavior that would violate elements of this code of conduct?
II. Formulate recommendation and strategies on how to minimize a business negative impact and maximize its positive impact on suppliers and investors Ways on how to minimize the negative impact of a business on supplier and investors: (list as many as you can) Ways on how to maximize the positive impact of a business on suppliers and invetors: (list as many as you can)
You work for IDC Distributions LLC. You’re responsible for sourcing new products. Your company is launching a new product. You’ve found two possible sources – a domestic manufacturer and a manufacturer based on South Korea. Below are more detailsabout each of the manufacturers. Domestic ManufacturerThe domestic manufacturer, Cornhusker Industries (CHI), is a qualified supplier. CHI will produce a finished good in Lincoln Nebraska. From there, finished goods will be shipped via rail to your distribution center in Dallas. It takes CHI 10 days to make an order and then 5 days in transit to your warehouse. Shipping costs are FOB Origin andcost $1,850 per TEU (twenty-foot equivalent units). Each TEU can hold up to 600 units of your product. CHI proposed a price of $85.00 per unit when responding to your request for proposal. Global SupplierThe other possible supplier is KBM, which is a highly qualified supplier located just outside of Seoul Korea. KBM ships product via rail to the Port of…
he company’s focus is on growth based on, “its holy trinity of price, selection, and availability,” as explained by former Amazon executive John Rossman in his book The Amazon Way. One of the company’s strengths is that they built their own supply chain management tools from the ground up. As a result, they were able to build a system where communication in real time is standard practice and making adjustments is inherently part of the way the system works. While other big box giants and mega superstore companies are scrambling to retrofit outdated and disjointed IT, Amazon is efficiently zipping ahead of the competition. Communication in real time means convenience for customers. Orders can be filled and shipped from a variety of locations to maximize efficiency and customer satisfaction. When a process is deemed no longer relevant it is abandoned for more responsive solutions.Of course, few companies have the supply chain budget of companies like Amazon and FedEx, but the strategies…

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