"Disk  City,  Inc.,  is  a  retailer  for  digital  video  disks.  The  projected  net  income  for  the  current  year  is  $200,000 based on a sales volume of 200,000 video disks. Disk City has been selling the disks for $16 each. The variable costs consist of the $10 unit purchase price of the disks and a handling cost of $2 per disk. Disk City’s annual fixed costs are $600,000. Management is planning for the coming year, when it expects that the unit purchase price of the video disks will increase 30 percent. (Ignore income taxes.). Selling Price per disk $16 Variable cost per disk=Purchase + Handling Cost per disk 10+2 Variable Cost per disk $12     Contribution/ per disk= Selling price+Variable Cost/per disk   Contribution Margin per disk 16-12 Contribution Margin per disk $4   Fixed Costs $600,000 Break even point in number of disks=Fixed costs/Contribution Margin 600,000/4 Break-Even point in number of disks  for the current year 150,000 Sales Volume 200,000 Contribution Margin per disk 4 Fixed costs 600,000   Net Income 200,000 Increase in Sales volume 10%   Projected Net Income = $880,000 Current Year:   Selling Price per disk = $16 16 Variable Cost per disk 12   Coming Year   Increase purchase/disk ($10 x 30%) $3 Variable cost (12.00 + 3) $15 Selling Price/ Disk $16   Required Sales in dollar = $12,800,00 1.In order to cover a 30 percent increase in the disk’s purchase price for the coming year and still maintain the current contribution-margin ratio, what selling price per disk must Disk City establish for the coming year? 2.Build a spreadsheet: Construct an Excel spreadsheet to solve requirements 1, 2, and 3 above. Show how the solution will change if the following information changes: the selling price is $17, and the annual fixed costs are $640,000."

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter19: Pricing Concepts
Section: Chapter Questions
Problem 6DRQ
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"Disk  City,  Inc.,  is  a  retailer  for  digital  video  disks.  The  projected  net  income  for  the  current  year  is  $200,000 based on a sales volume of 200,000 video disks. Disk City has been selling the disks for $16 each. The variable costs consist of the $10 unit purchase price of the disks and a handling cost of $2 per disk. Disk City’s annual fixed costs are $600,000. Management is planning for the coming year, when it expects that the unit purchase price of the video disks will increase 30 percent. (Ignore income taxes.).

Selling Price per disk

$16

Variable cost per disk=Purchase + Handling Cost per disk

10+2

Variable Cost per disk

$12

 

 

Contribution/ per disk= Selling price+Variable Cost/per disk

 

Contribution Margin per disk

16-12

Contribution Margin per disk

$4

 

Fixed Costs

$600,000

Break even point in number of disks=Fixed costs/Contribution Margin

600,000/4

Break-Even point in number of disks  for the current year

150,000

Sales Volume

200,000

Contribution Margin per disk

4

Fixed costs

600,000

 

Net Income

200,000

Increase in Sales volume

10%

 

Projected Net Income = $880,000

Current Year:

 

Selling Price per disk = $16

16

Variable Cost per disk

12

 

Coming Year

 

Increase purchase/disk ($10 x 30%)

$3

Variable cost (12.00 + 3)

$15

Selling Price/ Disk

$16

 

Required Sales in dollar = $12,800,00

1.In order to cover a 30 percent increase in the disk’s purchase price for the coming year and still maintain the current contribution-margin ratio, what selling price per disk must Disk City establish for the coming year?

2.Build a spreadsheet: Construct an Excel spreadsheet to solve requirements 1, 2, and 3 above. Show how the solution will change if the following information changes: the selling price is $17, and the annual fixed costs are $640,000."

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