Disney wants to create a new attraction at Disneyland to capitalize on the hype surrounding the Marvel movies. They will spend $60 million today to build this new ride. This new ride would only last for 4 years, after which they would create a newer ride for the next fad. Here are the numbers for the new ride: 3. Year 1 Year 3 Year 4 Year 2 $94 million $50 million $50 million $30 million $1 million $1 million $25 million $15 million $0 $0 Revenues from ride $85 million $40 million $5 million $4 million COGS $10 million $5 million Advertising Lost revenues from existing rides Increased sales of $3 million $5 million $8 million $10 million merchandise They will depreciate the new ride to zero over 4 years using straight-line depreciation They anticipate that, four years from now, they could sell the ride for $5 million. They will need to increase net working capital by $12 million today, but this amount will decrease by $3 million each year until the end of the investment. They will also use land that they already own for this investment; the land has a market value of $40 million and a book value of $10 million. Disney has a tax rate of 30% and expects a return of 11% on investments like this. Should they make this investment?
Disney wants to create a new attraction at Disneyland to capitalize on the hype surrounding the Marvel movies. They will spend $60 million today to build this new ride. This new ride would only last for 4 years, after which they would create a newer ride for the next fad. Here are the numbers for the new ride: 3. Year 1 Year 3 Year 4 Year 2 $94 million $50 million $50 million $30 million $1 million $1 million $25 million $15 million $0 $0 Revenues from ride $85 million $40 million $5 million $4 million COGS $10 million $5 million Advertising Lost revenues from existing rides Increased sales of $3 million $5 million $8 million $10 million merchandise They will depreciate the new ride to zero over 4 years using straight-line depreciation They anticipate that, four years from now, they could sell the ride for $5 million. They will need to increase net working capital by $12 million today, but this amount will decrease by $3 million each year until the end of the investment. They will also use land that they already own for this investment; the land has a market value of $40 million and a book value of $10 million. Disney has a tax rate of 30% and expects a return of 11% on investments like this. Should they make this investment?
Chapter9: Capital Budgeting And Cash Flow Analysis
Section: Chapter Questions
Problem 12P
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