. Does advertising influence or reflect a society’svalues?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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. Does advertising influence or reflect a society’s
values?

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Step 1

The impact of advertisement has both positive and negatives effect on the society to a certain extent that depends on the content of the messages and how it resonates with the norms, values and culture of a particular society.

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