Find and copy or describe an advertisement foran item that reflects Americans’ position on thefollowing values:a. Active/Passiveb. Material/Nonmaterialc. Hard work/Leisured. Postponed/Immediate gratificatione. Sensual gratification/Abstinencef. Religious/Secularg. Cleanlinessh. Performance/Statusi. Tradition/Changej. Risk taking/Securityk. Problem solving/Fatalisticl. Admire/Overcome naturem. Individual/Collectiven. Limited/Extended familyo. Diversity/Uniformityp. Competition/Cooperationq. Youth/Ager. Masculine/Feminine

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Find and copy or describe an advertisement for
an item that reflects Americans’ position on the
following values:
a. Active/Passive
b. Material/Nonmaterial
c. Hard work/Leisure
d. Postponed/Immediate gratification
e. Sensual gratification/Abstinence
f. Religious/Secular
g. Cleanliness
h. Performance/Status
i. Tradition/Change
j. Risk taking/Security
k. Problem solving/Fatalistic
l. Admire/Overcome nature
m. Individual/Collective
n. Limited/Extended family
o. Diversity/Uniformity
p. Competition/Cooperation
q. Youth/Age
r. Masculine/Feminine

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