$750,000     $1,250,000   Less: Variable expenses   425,000     460,000     885,000     Contribution margin   $ 75,000     $290,000     $ 365,000   Less: Direct fixed expenses   85,000     110,000     195,000     Segment margin   $ (10,000)     $180,000     $ 170,000   Less: Common fixed expenses

Managerial Accounting: The Cornerstone of Business Decision-Making
7th Edition
ISBN:9781337115773
Author:Maryanne M. Mowen, Don R. Hansen, Dan L. Heitger
Publisher:Maryanne M. Mowen, Don R. Hansen, Dan L. Heitger
Chapter8: Tactical Decision-making And Relevant Analysis
Section: Chapter Questions
Problem 55P
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Segmented Income Statements: Analysis of Proposals to Improve Profits

Shannon, Inc., has two divisions. One produces and sells paper party supplies (napkins, paper plates, invitations); the other produces and sells cookware. A segmented income statement for the most recent quarter is given below:

    Party Supplies Division     Cookware Division     Total  
Sales   $500,000     $750,000     $1,250,000  
Less: Variable expenses   425,000     460,000     885,000  
  Contribution margin   $ 75,000     $290,000     $ 365,000  
Less: Direct fixed expenses   85,000     110,000     195,000  
  Segment margin   $ (10,000)     $180,000     $ 170,000  
Less: Common fixed expenses               130,000  
  Operating income               $ 40,000  

   On seeing the quarterly statement, Madge Shannon, president of Shannon, Inc., was distressed and discussed her disappointment with Bob Ferguson, the company's vice president of finance.

MADGE: "The Party Supplies Division is killing us. It's not even covering its own fixed costs. I'm beginning to believe that we should shut down that division. This is the seventh consecutive quarter it has failed to provide a positive segment margin. I was certain that Paula Kelly could turn it around. But this is her third quarter, and she hasn't done much better than the previous divisional manager."

BOB: "Well, before you get too excited about the situation, perhaps you should evaluate Paula's most recent proposals. She wants to spend $10,000 per quarter for the right to use familiar cartoon figures on a new series of invitations, plates, and napkins and at the same time increase the advertising budget by $25,000 per quarter to let the public know about them. According to her marketing people, sales should increase by 10 percent if the right advertising is done—and done quickly. In addition, Paula wants to lease some new production machinery that will increase the rate of production, lower labor costs, and result in less waste of materials. Paula claims that variable costs will be reduced by 30 percent. The cost of the lease is $95,000 per quarter."

   Upon hearing this news, Madge calmed considerably and, in fact, was somewhat pleased. After all, she was the one who had selected Paula and had a great deal of confidence in Paula’s judgment and abilities.

Required:

1. Assuming that Paula's proposals are sound, should Madge Shannon be pleased with the prospects for the Party Supplies Division? Yes, because it will increase the segment margin of the Party Supplies Division by $fill in the blank 

Prepare a segmented income statement for the next quarter that reflects the implementation of Paula's proposals. Assume that the Cookware Division's sales increase by 5 percent for the next quarter and that the same cost relationships hold. In your computations, do not round percentages used when revising the revenues and expenses.

 Shannon, Inc.Segmented Income Statement
  Party Supplies Division Cookware Division Total
 
$Sales $Sales $Sales
 
Less: Variable expenses Less: Variable expenses Less: Variable expenses
 
$Contribution margin $Contribution margin $Contribution margin
 
Less: Direct fixed expenses Less: Direct fixed expenses Less: Direct fixed expenses
 
$Segment margin $Segment margin $Segment margin
 
    Less: Common fixed expenses
 
    $Net income
 

 

2. Suppose that everything materializes as Paula projected except for the 10 percent increase in sales—no change in sales revenues takes place. Are the proposals still sound?
The proposals 

 

 sound if the increase in revenues does not take place. The division and company would 

 

 an extra $fill in the blank 010a1e00704ff9c_3.

What if the variable costs are reduced by 40 percent instead of 30 percent with no change in sales?

The proposals will 
 increase the segment margin of the Party Supplies Division by fill in the blank and 
should be implemented.
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