During the internal se rand managers is to: informatic

Cornerstones of Cost Management (Cornerstones Series)
4th Edition
ISBN:9781305970663
Author:Don R. Hansen, Maryanne M. Mowen
Publisher:Don R. Hansen, Maryanne M. Mowen
Chapter13: The Balanced Scorecard: Strategic-based Control
Section: Chapter Questions
Problem 12E: Consider the following quality improvement strategy as expressed by a series of if-then statements:...
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6) During the internal search process for product information, a key objective for creatives and
brand managers is to:
A) have information readily available to consumers.
B) make sure the company's brand is part of the consumer's inert set.
C) have the brand in the person's cognitive map.
D) make sure the company's brand is part of the consumer's set of potential alternatives.
Answer:
Transcribed Image Text:6) During the internal search process for product information, a key objective for creatives and brand managers is to: A) have information readily available to consumers. B) make sure the company's brand is part of the consumer's inert set. C) have the brand in the person's cognitive map. D) make sure the company's brand is part of the consumer's set of potential alternatives. Answer:
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