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Marketing

economic value of lead and higher conversion

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

100%

Given below is a table that represents number of customer visits, number of leads, number of conversions, average order value, and economic value per lead on Facebook and LinkedIn. Analyze the data and answer which channel has higher economic value of lead and higher conversion.

Table is given in images.

Channel
Number Number Number
of Average
Economic
of
of
order
value per
conv ersions
visits
leads
value
lead
(Rs)
Facebook 100
10
2
1000
200
LinkedIn
100
20
4
750
150

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