customers. Do this in your notebook.andcustomers. Do this inSituation:a substantial number of customersS who will claim remittance through him andwill buy his sari-sari store afterwards.Value Proposition:Unique Selling Proposition:

The search for possibilities to increase and solidify a company's market presence is known as…

Answered: eeeee Directions: Read the situation…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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33- Which one of the following is a reason for a stock out situation for a retailer? a. Consumer demand remains unchanged b. Price of the product increases c. More lead time taken by the supplier d. There is buffer stock with the retailer
Briefly discuss the following Are Costco’s prices too low? Why or why not?
Some high-fashion retailers, notably H&M and Zara, sell what some call“disposable fashion”—apparel priced so reasonably low that it can bedisposed of after just a few wearings. Here is your dilemma: You havean important job interview and need a new suit. You can buy the suit atone of these stores for $129 or at Brooks Brothers for $500. Of course,the Brooks Brothers suit is of higher quality and will therefore lastlonger. How would you use the two value-based approaches describedin this chapter to determine which suit to buy?
What factors are most likely to affect the demandfor the lines of Washburn guitars (a) bought by afirst-time guitar buyer and (b) bought by a sophisticated musician who wants a signature model?
Table: Factors causing the decline in sales Factors % Contribution Delayed deliveries 15% Lack of delivery personnel 8% Inaccurate sales orders 25% Wrong deliveries 32% Delayed invoicing 6% Pilferage 7% Expired items 7% a. Following the Pareto Principle, what are the vital factors or main contributors to the decline in sales? Show your Pareto Chart and indicate or label the vital factors or contributors to the problem. Hint: know the vital few % b. What are the vital factors or vital contributors to the problem? c. If the sales and marketing manager wants to reduce the impact of vital factors or contributors by 70%, what will be a good GOAL Statement to improve his sales problem? Hint: Use SMART GOAL
Lovely Apparel must decide how many sets of assorted summer wear to order for its three stores. Information on pricing, sales, and inventory costs has led to the following payoff table, in thousands. Demand Order Size Low Medium High 1 set 12 15 15 2 sets 9 25 35 3 sets 6 35 60 What decision should be made by the optimist? What decision should be made by the conservative? What decision should be made using minimax regret?
Table: Factors causing the decline in salesFactors % ContributionDelayed deliveries 15%Lack of delivery personnel 8%Inaccurate sales orders 25%Wrong deliveries 32%Delayed invoicing 6%Pilferage 7%Expired items 7% a. Following the Pareto Principle, what are the vital factors or main contributors to the decline in sales? Show your Pareto Chart and indicate or label the vital factors or contributors to the problem.Hint: know the vital few % b. What are the vital factors or vital contributors to the problem? c. If the sales and marketing manager wants to reduce the impact of vital factors or contributors by 70%, what will be a good GOAL Statement to improve his sales problem?
Company X is an automobile manufacturer. Until the 1970s, the company producedmodel B that was made of inexpensive material. The company was using mass productiontechnology which is considered an efficient one. The options in model B were limited.The company revamped in 1990s and introduced model B in a new form. The new modelwas available with more features, had distinctive style, and priced for upscale buyers.What was company X’s strategy with the original model B—product differentiation, lowcost, or focus? Which strategy did the company implement with its new model? Explainyour answers.
Keisha has been inundated with product-of-the-month offers from various marketing companies. She is consider-ing joining a club that allows DVDs to be downloaded from a members-only Web site, but can’t decide which membership offers the best deal. Given the cost informa-tion below, which club would you recommend for Keisha? Club Membership fee Cost per DVDAlmost Free Flicks $ 40 $5Best Movies $ 65 $4Choice Cinema $100 $3
PLEASE GIVE THE PLAN OF ACTION AND EVALUATION CONTRO. Office Depot has almost 1,000 office superstores and giant catalog of office supplies that it offers via mail order. Yet office Depot also enables its customers to shop on the internet. Its Web site offer virtually all the products Office Depot carries in its stores and catalogs and guarantees next-day delivery to most locations with no delivery charge on orders over 5K. online order tracking is available, and customized ordering, which takes into account the historical patterns of individual customers product purchases, is also a feature of Office Depot internet-based channel.
For more than half a century, Walmart has priced itself on providing value tocustomers by being a low-price leader. But the customer mindset is changing. Now ‘Value’ alsomeans convenience, ease of finding what you want, and ability to get what you want when want it.Nationwide dollar-store chains often have lower prices than Walmart, so that point competitiveedge is fading. And thanks to Amazon.com and other online retailers, consumers can shop fromhome whenever they like, compare prices and know immediately what is available.Contrast this with the experience many Walmart shoppers previously had when they entered astore- low inventory, disorganized aisles, unhelpful staff, and overall depressing atmosphere. Thecompany’s online presence was about the same. The site was difficult to navigate, and attempts tosearch for products were frustrating at best and more often fruitless.Named Walmart’s CEO in 2014, Doug McMillion set out to change this situation. ‘What peoplethink about company is…
link of PDF : https://docdro.id/psUSO2n https://docdro.id/KV8USNQ question : 1. According to Weele, why should we measure the purchasing function? 2. According to Weele, what elements in the purchasing function should we measure? 3. According to Weele, the items that we measure determines the role of the purchasing function. List these roles, and show the mapping. 4. According to Simpson and et.al, why should we measure the performance of our suppliers? 5. According to Simpson and et. al, what are the characteristics of our suppliers should we measure? List these down in terms of evaluative criteria and its details.

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