Which of these is not a characteristic of advertising? O a. Does not include online forms of marketing communication O b. Non personal in nature c. Paid by sponsor d. Objective is to inform, persuade and remind Clear my choice

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
icon
Related questions
icon
Concept explainers
Question
Which of these is not a characteristic of advertising?
O a. Does not include online forms of marketing communication
O b. Non personal in nature
O c. Paid by sponsor
O d. Objective is to inform, persuade and remind
Clear my choice
Converse shoes wants to divide the market using psychographic segmentation. Which of these characteristics
are classified as psychographic variables?
O a. Income, purchasing power and employment
O b. Age, gender, location
O c. Lifestyles, attitudes and habits
O d. Statistics, environment conditions and politics
Transcribed Image Text:Which of these is not a characteristic of advertising? O a. Does not include online forms of marketing communication O b. Non personal in nature O c. Paid by sponsor O d. Objective is to inform, persuade and remind Clear my choice Converse shoes wants to divide the market using psychographic segmentation. Which of these characteristics are classified as psychographic variables? O a. Income, purchasing power and employment O b. Age, gender, location O c. Lifestyles, attitudes and habits O d. Statistics, environment conditions and politics
Expert Solution
trending now

Trending now

This is a popular solution!

steps

Step by step

Solved in 2 steps

Blurred answer
Knowledge Booster
Advertising
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.
Similar questions
  • SEE MORE QUESTIONS
Recommended textbooks for you
Principles Of Marketing
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing: An Introduction (13th Edition)
Marketing
ISBN:
9780134149530
Author:
Gary Armstrong, Philip Kotler
Publisher:
PEARSON
MKTG 12:STUDENT ED.-TEXT
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:
9781337407595
Author:
Lamb
Publisher:
Cengage
Contemporary Marketing
Contemporary Marketing
Marketing
ISBN:
9780357033777
Author:
Louis E. Boone, David L. Kurtz
Publisher:
Cengage Learning