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A. Discussion of advertising purposes. • brand • institutional • classified • promotional • advocacy B. Discussion of Advertising Elements. C. Discussion of Advertising Objectives • to inform • to persuade D. Discussion of Types of Advertising • Product • Institutional • Primary and Selective Demand E. Discussion of Classifications of Advertising • According to source/origin • According to Media use F. Discussion of Stages in Advertising Cycle • Introductory • Competitive • Retentive

A. Discussion of advertising purposes. • brand • institutional • classified • promotional • advocacy B. Discussion of Advertising Elements. C. Discussion of Advertising Objectives • to inform • to persuade D. Discussion of Types of Advertising • Product • Institutional • Primary and Selective Demand E. Discussion of Classifications of Advertising • According to source/origin • According to Media use F. Discussion of Stages in Advertising Cycle • Introductory • Competitive • Retentive

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Discuss all that is in discussion.
II. DISCUSSION A. Discussion of advertising purposes. • brand • institutional classified • promotional • advocacy B. Discussion of Advertising Elements. C. Discussion of Advertising Objectives • to inform • to persuade D. Discussion of Types of Advertising • Product Institutional Primary and Selective Demand E. Discussion of Classifications of Advertising • According to source/origin • According to Media use F. Discussion of Stages in Advertising Cycle • Introductory • Competitive Retentive G. Discussion of A.I.D.A Model • Attention • Interest • Desire Action H. Hierarchy of Effects Model • Awareness • Knowledge/Comprehension • Liking • Preference Conviction Purchase I. Discussion of DAGMAR
Transcribed Image Text:II. DISCUSSION A. Discussion of advertising purposes. • brand • institutional classified • promotional • advocacy B. Discussion of Advertising Elements. C. Discussion of Advertising Objectives • to inform • to persuade D. Discussion of Types of Advertising • Product Institutional Primary and Selective Demand E. Discussion of Classifications of Advertising • According to source/origin • According to Media use F. Discussion of Stages in Advertising Cycle • Introductory • Competitive Retentive G. Discussion of A.I.D.A Model • Attention • Interest • Desire Action H. Hierarchy of Effects Model • Awareness • Knowledge/Comprehension • Liking • Preference Conviction Purchase I. Discussion of DAGMAR
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