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Course Name: Advertising (Marketing)
Write a concise answer between 140 to 150 words for each question.
19. Briefly describe the major types of online advertising.
20. How ethical issues are related to advertising and product placement?
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- If the goal of the promotion plan is to improve the image of the company or the industry, _____ may be used. Question 27 options: a) pioneering advertising b) comparative advertising c) competitive advertising d) institutional advertisingCourse Name: Advertising, MCQ Types Questions Question-04: When deciding on promotional messages, each marketing element, from media advertising to product rebates and coupons, must go through every stage of the communication process. Select one: True False Question-05: One of the main differences between a blog and traditional online news media is that Select one: Only traditional online media have advertising Traditional news media must meet established standards Bloggers must be scrupulous and diligent in research and reporting Bloggers are paid 6) Integrated marketing communication simplifies the marketing process by replacing personal selling with extensive use of advertising to create a positive brand image Select one: True False 7.) Which of the following statements is true of online advertising in social media? Select one: Like traditional advertising, the effectiveness of social media advertising is measurable. Return on investment in social media…Understanding the Promotion Tools of Advertising and Public Relations Question Content Area INTRODUCTION: Do you watch ads on television? Do you listen to ads on your favorite radio station? What about reading banner ads on Facebook? Advertisers and public relations personnel have many ways to inform and persuade the public about products, services, and social causes. Question Content Area INSTRUCTIONS: You will agree with some of these statements and disagree with others. You may find it hard to make a decision, but you should go ahead and make a choice. Record your answers next to the statement according to the following scale: Strongly Disagree (1), Disagree (2), Agree (3), or Strongly Agree (4). Strongly Disagree Disagree Agree Strongly Agree Question 1. The advantage of newspaper advertising is that it reaches a large audience. 2. Even in the age of social media, television remains the most successful medium for…
- According to the textbook, which of the following statements about advertising is (are) correct? (x) In differentiated product markets that are characterized by advertising, evidence suggests that markets are more efficient in these markets than those that prohibit advertising. (y) Defenders of advertising would argue that advertising conveys useful information to potential consumers about style, design, taste, prices, location and/or existence of new products. (z) Critics of markets that are characterized by firms that sell "brand" name products argue that brand names encourage consumers to pay more for branded products that are not distinguishable from generic products.Instruction: Paragraph must possess at least five statements with highlighted main points/idea by providing or supporting example/s. Question: What are the challenges and how can strategic marketing help small and medium-sized businesses face giant internet distribution companies?Chapter 11 discusses sources characteristics, and particularly celebrity sources.a. How did Coca-Cola use celebrity sources?b. Why would these celebrity endorsers be effective?
- As an account executive for an advertising agency. you have been assignedto a new client, a company th.at has developed a new energy drink. As youbegin development of the creative strategy, you are considering drfferenttypes of ad execution formats and tonality:a. Comparative advertisingb. A fear appealc. A celebrity endorsementd. A slice-of-life ade . Sex appealf. HumorOutline che strengths and weaknesses of each of these appeals for adverci.sing the new energy drinkThis is an assignment for Email Marketing... I'm selling a product to gain more revenue for my website about "How to become a successful college student". This product is called a "College Starter Pack" - which includes a bundle of supplies for college students - an Agenda, pens and pencils, 2 notebooks, and a motivation book all for $29.00. I need to create an engaging Header and PreHeader for an email promotion. The Header can be no more 40 characters. The PreHeader can be no more than 60 characters. If you are confused, see the video and look at the Youtube email. The Header starts with "Hurry" and the PreHeader starts with "Get." Write your Header and PreHeader.The objective of your study is to determine what makes print advertising of men’s personal care products effective. A recording unit for content analysis would be _____. Multiple Choice word in the ads themes or ideas embedded in the ads source of the ads (magazines, newspapers) products featured in the ads print ads for men’s personal care products
- 10 tips on Banner advertising to increase leads Write in 1000 words17. Understanding the advertising response function helps marketers _______. a. multiply returns by constantly increasing the money spent on advertising b. achieve consumer loyalty regardless of the quality of the product or service c. use their advertising budgets wisely to reach their target market d. invest a large amount of money on advertising and promotion37 Informative advertising help maintain customer relationships and keep customers thinking about the product. Select one: a. False. b. True.