Examine the Gap model's applicability in the education industry for determining quality.

Purchasing and Supply Chain Management
6th Edition
ISBN:9781285869681
Author:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson
Publisher:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson
ChapterC: Cases
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Problem 5.3SD: Scenario 4 Sharon Gillespie, a new buyer at Visionex, Inc., was reviewing quotations for a tooling...
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Examine the Gap model's applicability in the education industry for determining quality. Note: lesson for this in attached photo
Figure 6.1: Gaps Model of Service Quality
Gaps Model of Service Quality
Custom er
Expected
Service
Cu sto mer
Gap
Perceived
Service
Service Delivery
External
Company
Gap 4
communications to
Gap 3
Gap 1
customers
Customer-driven
Service designs and
standards
Gap 2
Company perceptions of
Consumer expectations
The Service Triangle Management Model
The service industry is undergoing a revolution, needing a dramatic shift in every service professional's
mindset.
Today's service perspective is characterized by two models:
The Industrial Management Model: This is a throwback from the industrial period that is still in
use today.
The Market-focused Management Model: This is a model that service organizations can adopt
as a replacement to adapt to new environmental changes in order to survive.
The Industrial Management Model is a method of business organization that emphasizes revenues and
operating costs while ignoring the importance of employees in achieving customer happiness and long-
term profitability.
The model is a hangover from manufacturing practices, yet it is still used by many organizations today.
Advertising, sales promotion, accessibility, distribution, and locational benefits are all characteristics that
firms that follow this model believe bring in revenue. Personnel and operations are the cost drivers,
according to them, and these should be regulated. This technique is followed even by service sectors
seeking price competitive advantages.
Employers that adopt the industrial model feel that their staff are uninterested, unskilled, lack the
necessary attitude and motivation, and so cannot be trusted with complex jobs. They would rather rely on
Transcribed Image Text:Figure 6.1: Gaps Model of Service Quality Gaps Model of Service Quality Custom er Expected Service Cu sto mer Gap Perceived Service Service Delivery External Company Gap 4 communications to Gap 3 Gap 1 customers Customer-driven Service designs and standards Gap 2 Company perceptions of Consumer expectations The Service Triangle Management Model The service industry is undergoing a revolution, needing a dramatic shift in every service professional's mindset. Today's service perspective is characterized by two models: The Industrial Management Model: This is a throwback from the industrial period that is still in use today. The Market-focused Management Model: This is a model that service organizations can adopt as a replacement to adapt to new environmental changes in order to survive. The Industrial Management Model is a method of business organization that emphasizes revenues and operating costs while ignoring the importance of employees in achieving customer happiness and long- term profitability. The model is a hangover from manufacturing practices, yet it is still used by many organizations today. Advertising, sales promotion, accessibility, distribution, and locational benefits are all characteristics that firms that follow this model believe bring in revenue. Personnel and operations are the cost drivers, according to them, and these should be regulated. This technique is followed even by service sectors seeking price competitive advantages. Employers that adopt the industrial model feel that their staff are uninterested, unskilled, lack the necessary attitude and motivation, and so cannot be trusted with complex jobs. They would rather rely on
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