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Explain how CRM can be used as a targeting tool
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- Explain the concept of customer segmentation in CRM and its role in personalized marketing.What is DAGMAR? Explain how marketers might use DAGMAR in establishing objectives. What are some of the problems associated with the use of DAGMAR?11-33. In what ways are the components of P&G’s marketing mix being affected by the situation described in this case? Give examples to illustrate.
