What is the difference between a firm’s mission and its objectives? Why is it important that both are conveyed clearly toemployees and to customers?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter2: Planning, Implementing, And Evaluating Marketing Strategies
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What is the difference between a firm’s mission and its objectives? Why is it important that both are conveyed clearly to
employees and to customers?

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ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing