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- How Starbucks used relationship marketing?Which of the principal offensive strategies (cf. pg. 116-117) are best suited to Starbucks?15 The microenvironment consists of larger societal forces that affect a company, such as demographic, economic, political, and cultural forces. Select one: a. False. b. True.
- 3) You are directed to study the factors that are larger societal forces that affect your companyâ demographic, economic, natural, technological, political, and cultural. What are you studying? A)the macroenvironment B)the microenvironment C)the marketing environment D)the marketing mix E)the global environment 4) Which of the following is NOT a type of factor in a company’s macroenvironment? A)demographic B)economic C)technological D)competitor E)political 5) All of the groups within a company are called the ________. A)culture B)diversity C)internal environment D)climate E)range 6) Which type oforganization helps companies to stock and move goods from their points of origin to their destination? A)financial intermediary B)physicaldistribution firm C)marketing service firm D)reseller E)supplier 7) Banks, credit companies, insurance companies, and other businesses that help finance transactions or insure against the risks associated with the buying and selling of…The negative outcomes worth the launching of the Unicorn Frappuccino at Starbucks?How affect the goodwill of "Tesla Car" company to it's marketing destribution network? This is not an essay, I expected a brief explanation....
- Is religion important in doing SME? Explainyour answer.Describe Starbucks macro-environment using the PESTEL model. How do these factors impact upon the organisation’s marketing decisions (4 or 7 Ps of Marketing mix)?Explore how Starbucks could further improve its customer service and sales using SEO, AI and social media marketing. In your explanations, explain how each element of the marketing mix can be impacted.