Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
Explain the term business portfolio?
Expert Solution
INTRODUCTION
A business portfolio can refer to a company's set of holdings, investments, products, brands, and businesses. It allows the business organization to develop its mission and achieve its strategic goals. A business portfolio can also be the set of available assets that the company possesses, extending its mission and reaching its vision.
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